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The Certificate in Public Affairs Management program is designed to be completed in two to three years, but candidates have a maximum of five years to successfully meet all requirements.  

To receive your certificate, you must earn 40 credits in the following areas: 


Click here for a full list of current credit-eligible programs.

 

Curriculum Details

Core Public Affairs Management | Integration and Leadership Electives
Compliance Management | 
Leadership in the Public Affairs Community

 

CORE PUBLIC AFFAIRS MANAGEMENT

Participants must earn at least 12 credits from core public affairs programs.

  • No more than 3 of these credits may be earned through webinar participation.

  • The mix of core public affairs management programs may change from year to year.

  • 2017 core public affairs programs include:

    • Issues Management Demystified
      February 8 | Washington and virtual
      2 credits

    • Engaging Business Units Effectively for Public Affairs
      February 8 | Washington and virtual
      2 credits

    • Managing the World: Best Practices for Global Public Affairs
      February 9 | Washington and virtual

      2 credits

    • Leveraging Reputation Management for Public Affairs
      March 22 | Washington and virtual
      2 credits

    • The ROI of Global Public Affairs
      May 10 | Washington and virtual
      2 credits

    • Stakeholder Mapping
      June 7 | Washington and virtual
      2 credits

    • Public Affairs Management Seminar
      June 8 − 9 | Washington
      4 credits

    • Webinar: Senior Executive Buy-In and Engagement for International Public Affairs
      June 20 | Webinar
      1 credit

    • Webinar: Communicating the Value of Online Advocacy and Social Media for Public Affairs
      June 21 | Webinar
      1 credit

    • Building a Strategic, Integrated CSR Function
      June 29 | Washington and virtual
      2 credits

    • Webinar: Coordinating Government Relations, CSR, and Sustainability
      July 12 | Webinar
      1 credit

    • Webinar: Measuring and Communicating the Value of International Public Affairs
      July 20 | Webinar
      1 credit

    • Regulatory Advocacy
      October 25 | Washington and virtual
      2 credits

    • Strategic Planning for International Public Affairs
      November 15 | Washington and virtual
      1 credit


INTEGRATION AND LEADERSHIP ELECTIVES

Participants must earn at least 16 credits from programs tailored to meet organizational needs or a certificate participant’s specific functional responsibilities.

  • No more than 3 of these credits may be earned through webinar participation.

  • The mix of elective programs may change from year to year.

  • Participants may earn 2 credits for participation in a Council Spring Executive Meeting; no more than 4 credits may come from Executive Meeting attendance.

  • Past graduates of the Public Affairs Institute can request 5 credits toward their elective goal for the Certificate in Public Affairs Management.

  • 2017 integration and leadership elective programs include:

    • Managing Contract Lobbyists and Consultants
      January 9 | Washington and virtual
      2 credits

    • Communicating in a Crisis
      January 25 | Washington and virtual
      2 credits

    • Webinar: Where Does Philanthropy Fit in a Strategic CSR Program?
      March 21 | Webinar

      1 credit

    • Writing Workshop: Persuasive Writing
      March 22 | Washington and virtual

      2 credits

    • Media Training for Public Affairs and Communications Professionals
      April 5 | Washington and virtual

      2 credits

    • Effective Coalitions and Alliances
      April 5 | Washington and virtual

      2 credits

    • Local and Community Engagement
      May 3 | Washington and virtual

      2 credits

    • Connecting ROI and Sustainability: The Dow Jones Sustainability Index
      May 10 | Washington and virtual

      2 credits

    • Speechwriting and Public Speaking For Public Affairs
      May 23 | Washington and virtual

      2 credits

    • Methods for Tracking Lobbying Activities
      June 7 | Washington and virtual

      2 credits

    • Webinar: Trends in International Public Affairs
      June 8 | Webinar

      1 credit

    • Webinar: Public Affairs in Mexico
      July 11 | Webinar

      1 credit

    • Public Affairs and Advocacy Writing Workshop
      September 12 | Washington and virtual

      2 credits

    • Best Practices for Integrating CSR and Public Affairs
      September 19 | Washington and virtual

      2 credits

    • The Intersection of Public Policy and Environmental Sustainability
      October 12 | Washington and virtual

      2 credits

    • Webinar: Leveraging CSR and Sustainability Reporting for Improved ROI
      October 19 | Webinar

      1 credit

    • Webinar: Creating an Integrated International Public Affairs Campaign
      November 7 | Webinar

      1 credit

    • Webinar: Online Influencer and Stakeholder Mapping
      November 9 | Webinar

      1 credit

    • Leveraging the Global Reporting Initiatives for CSR and Public Affairs
      November 14 | Washington and virtual

      2 credits

    • Materiality: A Cornerstone of Strategic CSR and Sustainability
      November 14 | Washington and virtual

      2 credits

    • How Strategic Communications Drives Public Affairs
      November 15 | Washington and virtual

      2 credits

    • Webinar: Aligning CSR Efforts with UN Sustainability Development Goals
      December 6 | Webinar

      1 credit


COMPLIANCE MANAGEMENT

Participants must earn at least 4 credits in public affairs compliance. They may do so by:

  • Attending a full-day compliance seminar with Ken Gross of Skadden, Arps, Slate, Meagher & Flom:

    • Public Affairs Compliance Rules & Strategies
      May 2 | Washington and virtual
      3 credits

  • Participating in a mix of webinars and half-day programs related to compliance. Options in 2017 include:

    • Webinar: Compliance Across the States
      January 26 | Webinar
      1 credit

    • Webinar: Lobbying Compliance: Filing Your LD-2 and LD-203
      March 15 | Webinar

      1 credit

    • Online and Social Media Compliance for PACs & Grassroots Advocacy
      June 27 | Washington and virtual

      2 credits

    • Webinar: Lobbying Compliance: Filing Your LD-2 and LD-203
      September 14 | Webinar

      1 credit

    • Political Compliance Management – Part of The Political Strategy Forum
      October 17 | Washington

      3 credits

    • Webinar: State-Level Compliance: Lobby Laws, Procurement and Pay-to-Play
      November 2 | Webinar

      1 credit

  • NOTE: The mix of compliance programs may change from year to year.


LEADERSHIP IN THE PUBLIC AFFAIRS COMMUNITY

Participants must earn at least 8 credits by making significant contributions to the public affairs community. Participants are required to demonstrate thought leadership that advances the field, provide resources and guidance to others, and invest time and energy in building a stronger industry.   

Participants must serve as a mentor and show thought leadership by creating and sharing case studies, white papers or other resources. These two elements will earn 5 credits combined; the remaining 3 credits may be achieved in a number of ways.

Credits may be earned in the following categories:

Sharing Resources and Information – 1 credit each

  • You may earn credits by:

    • Sharing samples and resources for the Council’s virtual resource library. These must be internal samples that demonstrate management or strategic planning, such as organizational structures, departmental responsibilities or strategic plans. These must be shareable documents, although they can be made anonymous. Participants will earn 1 credit per three resources submitted, with a maximum of 2 credits awarded for resource sharing.

    • Serving as a speaker at a certificate-related Council program (at the discretion of Council staff).

Insight-Sharing Guidance – 2 credits each

  • You may earn credits by:

    • Serving as a mentor for a full year through the Council’s mentoring program. (The mentee must confirm activity.) This is a required element of the program.
      (Download the mentor registration form here.)

    • Writing an article or tip sheet that provides guidance to help peers manage their function. These documents may be used on the Council’s website or in Council newsletters. Participants must work with Council staff in the development of these tools.

Demonstrating Thought Leadership – 3 credits each

  • You may earn credits by:
    • Developing a detailed white paper or case study on topics such as strategic planning, departmental organization, and other initiatives that demonstrate innovation, cross-functional leadership and industry advancement. These case-studies should provide an in-depth analysis of the situation, steps taken to achieve objectives and ultimate outcomes. They should also be applicable to peers. Participants must work with Council staff in the development of these tools. This is a required element of the program.


Questions? Contact:
Rikki Amos
Director, U.S. Public Affairs Practice
ramos@pac.org | 202.787.5973

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