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CCIC 2010 Agenda
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Wednesday, July 21, 2010:
1:00 pm – 5:30 pm
Pre-Conference Workshop:
Designing and Managing a Corporate Contributions Program
This half-day program is for people new to the field or for those needing an overview of the fundamentals. We’ll explore strategy, guidelines and the role of philanthropy in a corporation. All participants will receive a corporate contributions handbook. This interactive workshop will include discussions on:
· Designing your program
· Working with company leadership
· Meeting the needs of headquarters and field offices
· Developing systems for measuring success
· Understanding legal requirements
Carolyn C. Cavicchio
Senior Research Associate, Global Corporate Citizenship
The Conference Board
DeShele D. Dorsey
Managing Director, Corporate Social Engagement
Changing Our World
Tammy McLeod
Vice President, Chief Customer Officer
Arizona Public Service Company
David Shevlin
Senior Counsel, Exempt Organizations Group
Simpson Thacher & Bartlett, LLP
Lynn Stekas
Senior Consultant, Corporate Social Engagement
Changing Our World
CORPORATE COMMUNITY INVOLVEMENT CONFERENCE
Thursday, July 22, 2010
7:45
Registration and Breakfast
8:30
Welcome
8:45
OPENING KEYNOTE SESSION: Nourishing People's Lives Everywhere Everday: The Cambell Journey and Corporate Citizenship
Opening Keynote: 8:45-9:30 am
Grand Ballroom, 3rd FloorCorporations are facing a host of challenges: boosting earnings in a tough economy, restoring the public’s trust, managing global enterprises and dealing with unprecedented competition. What qualities will separate the good companies from the great ones in the years ahead? What role will corporate citizenship play? Douglas Conant, president and CEO of Campbell Soup Company, will share insights on these and other important issues.
Douglas R. Conant
President, Chief Executive Officer
Campbell Soup Company
9:30
Social Media: Hype or Hope?
Millions of people use Facebook, Twitter, LinkedIn and other forms of social media. But how do you leverage these services to communicate with stakeholders and build support for your initiatives? Find out during this interactive session.
Alberto Cañal
Director, Public Relations for Corporate Reputation
Verizon Communications
Dianna O'Neill
Manager of Communications, Social Media and Digital Access
FedEx
Tim Showalter-Loch
Senior Manager, Community Relations
Best Buy Co., Inc
Rikki D. Amos
Associate Director
Public Affairs Council
11:00 Current Sessions A,B, and C
How to Manage a Global Philanthropy Program – Session A
There are many factors to consider when taking your corporate contributions program global, including cultural and economic differences, business practices and government policies. Hear from top executives at some of the most strategic and effective international giving programs.
Terilyn Monroe
Director of Global Employee Engagement
HR Communications
Intuit
Ward Tisdale
Director, Global Community Affairs
Advanced Micro Devices
Nita Kirby
Director, Client Relations
JK Group, Inc.
Building a Strong Reputation – Session B
Corporate grant-making can have a huge impact on meeting local community needs and addressing major problems facing society. But many companies struggle with tying their good works to reputation management efforts. Learn how to integrate your corporate citizenship activities with communications and branding programs -- and find out how leading companies measure the results.
Deborah Patterson
President
Monsanto Fund
Bryan Dumont
President
APCO Insight
Tom Knowlton
Vice President, Director
TCC Group
Linking Government Affairs and Community Involvement – Session C
Government affairs managers deal with public policy; community involvement managers deal with public needs. It shouldn’t be so difficult to coordinate their efforts! Learn about the synergy that exists between these two functions and how you can leverage the strengths of both to achieve your goals.
Scott Buchanan
Managing Director, Government Relations
Sallie Mae
Mariko Bennett
Senior Government Affairs Representative
CH2M HILL
12:30
Luncheon Roundtable Discussions
Join a table and share experiences and ideas with other professionals.
1:15 (Optional Session)
Legal Overview for Corporate Programs
Many organizations use both corporate giving programs and corporate foundations as giving vehicles for their philanthropy. This session will provide a legal overview for professionals managing the legal challenges, including self-dealing, facing both types of programs.
David Shevlin
Senior Counsel, Exempt Organizations Group
Simpson, Thacher & Bartlett, LLP
2:15 Concurrent Sessions D, E, and F
Social Media Workshop – Session D
It’s one thing to talk about new technologies and strategies – it’s another thing to see how and when they actually work. Learn how to create a Facebook fan page or issue site, how to open a Twitter account, and how to load video onto your corporate blog – so you can tell others about your community activities.
Nadina Guglielmetti
Vice President, Digital Strategies
Waggener Edstrom Worldwide
Investing in Education – Session E
Education remains a primary focus of corporate philanthropy. How do you choose the right one? Hear how several companies have selected their focus and what steps are possible for collaboration.
Sue Stephenson
Vice President, Community Footprints
The Ritz-Carlton Hotel Company, LLC
Joyce Walters
Director, Education and Workforce Initiatives
Boeing
Marion C. O’Neill
Manager, Corporate Contributions
Public Service Enterprise Group
Mary Wright
Program Director
The Conference Board
Choosing the Right Partner – Session F
Very few firms can design and manage major community involvement programs without the help of non-profit partners or other companies. Our panel of experts will help you learn how to collaborate, manage joint resources, measure the results and celebrate your achievements.
Anita Stewart
Vice President, Corporate Partnerships
Sesame Workshop
Ellen Lambert
Executive Vice President
The Merck Company Foundation
4:00
GENERAL SESSION:Engaging Employees in Difficult Times
It’s hard to get people motivated to volunteer their time and energy when they are worried about job security and a tough economy. But social involvement and community activities are important tools for attracting and retaining employees. Hear what the latest research says about the value of employee engagement and how top companies are working to improve job satisfaction while meeting community needs.
Bev Dribin
Vice President, Community Relations
ARAMARK
Ellen Luger
Executive Director
General Mills Foundation
Vice President
General Mills, Inc.
John Gibbons
Senior Research Advisor
The Conference Board
5:15
NETWORKING RECEPTION
Generously sponsored by: Viacom
Always a conference favorite, join us for our evening networking reception and vendor fair. In addition to learning about the solutions available to you from the industry's leading service providers, you'll have the chance to take home fun prizes.
6:30
Dine-Arounds
Interested in discussing a session topic in greater detail with a speaker? Wanting to network with fellow participants during dinner? Join a dine-around. (dinner is at participant's expense)
Friday, July 23, 2010
7:30
Breakfast Roundtables
Join your colleagues for informal discussions about major issues affecting the community involvement field. Choose from the pre-selected topics or create your own!
A. Funding the Arts
B. Returning Veterans
C. Planning for Disasters
8:45
GENERAL SESSION: Stages and Strategies of Corporate Citizenship
Featuring Bradley Googins, executive director emeritus, Boston College Center for Corporate Citizenship
Thousands of companies are engaged in community involvement activities, but more and more are learning to integrate their efforts into long-term corporate citizenship initiatives. Learn about the stages of corporate citizenship – from compliance programs to innovation to transformative management. Bradley Googins, one of the most well-known authorities in the field, will be your guide.
10:00 Concurrent Sessions G, H, and I
Innovative Measurement – Session G
Measurement is often thought to be the single greatest challenge faced by corporate giving program managers. This session will explore the challenges in measuring return on investment and highlight examples of innovative approaches.
Phoebe Jewett
Product Manager
MicroEdge, LLC
Rebekah Usatin
Program Officer, Monitoring and Evaluation
National Endowment for Democracy
Karen V. Wright
Director of Operations
Citi Foundation
Hal Williams
Outcome Guide, Senior Fellow
The Resselaerville Institute
The New Face of Volunteerism – Session H
As giving budgets have declined, many companies have turned to volunteer programs to keep a community presence. And with the Obama administration’s emphasis on service, there is even greater pressure for companies to have successful volunteer programs. This session will share new research and company experiences that will provide novel insights on how to motivate employee volunteers and increase your participation rates.
Bert Davis
Corporate Volunteerism
Capital One
Linda Gornitsky
President
LBG Associates
Strategies for Meeting Changing Expectations – Session I
In today's economic environment, corporate grantmakers must manage high expectations - particularly around maintaining or increasing involvement despite declining resources. This session will examing the methodology used to analyze, develop and implement new online grants management processes and technology to meet highly varied stakeholder expectations.
Sharon Bateman
Vice President, Corporate Giving
Macy's, Inc.
Kieran Murray
President
E-Philanthropy Solutions Inc
11:30
CLOSING KEYNOTE SESSION: Partnerships That Build Impact
Increased collaboration with a variety of partners can lead to more awareness and engagement. Hear how creating an innovative philanthropic partnership can achieve greater results for the partners as well as make more of an impact towards a goal.
Marie Groark
Executive Director
Get Schooled Foundation
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