January 25, 2017
1:30 − 3:45 p.m. EST
Washington or Virtual


Agenda | Registration & Fees | Conference Location

Join us in the morning for Measuring and Monitoring Your Digital Advocacy Efforts! Get 10 percent off if you register for both events in this series. Get the code here. Some restrictions may apply.


Does your organization have the tools and expertise to handle a public affairs crisis?

A public affairs or reputational crisis can happen to any company, profession or industry at any time or in any place. Organizations must be prepared to quickly and effectively communicate during state, local, federal and even international incidents. The speed at which news travels is virtually instantaneous, creating a new rapid communications cycle. Public affairs and communications professionals must understand the essential strategies and tactics for maintaining a positive organizational reputation.

Hear from crisis communications experts on these issues:

  • Developing a strategic crisis communications plan to ensure your organization is properly prepared
  • Proactively creating digital and social media content that can be rapidly deployed, such as “dark sites”
  • Best practices for monitoring and engaging with the public, policymakers, stakeholders, employees and the media
  • Integrating crisis communications activities into your public affairs and government relations departments

In the age of rapid digital and social media, can you afford to be without a crisis communications plan?

Featuring:

Mike Amato
Former Director of Communications
Office of Personnel Management
Walter Hill
Senior Director, External Communications
Nuclear Energy Institute
Patrick Kerley
Digital Managing Director
Burson-Marsteller
Michael Rubin
Senior Vice President
LEVICK

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.

print