European Digital Advocacy Summit
19 June 2014 | Brussels
18 June 2014
Free Pre-Conference Reception & Screening of NetEffect EU
The Public Affairs Council, together with SevenTwenty Strategies is proud to present the premier screening of NetEffect EU – a documentary about digital democracy in the European Union.
Pre-Conference Reception Location: Stanhope Hotel, Rue du Commerce 9, B-1000 Brussels
19 June 2014
8.30 – 9.00
Coffee and Networking
9.00 – 9.30
Managing director, European office
Public Affairs Council
Keynote Address: How Digital Advocacy Is Shaping EU Affairs
Hear about the EU’s digital agenda from a senior European Commission official, and learn how online tools and social media are shaping advocacy in EU institutions — and what you can expect next.
Director general, European Commission
9.30 – 10.30
EU Officials’ View of Digital Advocacy
This interactive panel features European officials and an MEP advisor, who will give their perspectives on what works — and what doesn’t — when you’re trying to convey your message to decision makers in the EU.
Anne Bundgaard Christensen
Former social media officer
European Ombudsman’s Office
Digital and social media officer, European Commission
(Health and Consumer Affairs)
Head of Web Communication Unit at European Parliament (acting)
10.30 – 10.45
10.45 – 11.30
Successful Online and Media Engagement
What are some best practices for actively reaching and engaging the European media? What role does transparency play? What’s the best way to balance traditional versus social media outreach? Representatives from EurActiv.com and The Telegraph will share their perspectives.
11.30 – 12.45
Best Practices in EU Digital Advocacy
Executives from leading public affairs teams will share case studies on their successful digital advocacy campaigns, detailing how they structured and managed their efforts, and sharing valuable lessons learned. They will also answer your specific questions.
Head of EU affairs
British Bankers’ Association
EU affairs blogger/partner
12.45 – 13.45
13.45 – 15.00
Getting Practical: Building Blocks, Legal Issues and Management
Our panel of experts will discuss where to start with online advocacy, what works for tracking conversations online, decision points for whether to listen or engage and how to find your key influencers. We’ll also cover legal considerations for online efforts.
Governmental Programs Executive
IBM European office
Head of analytics, campaigns and insights
Tom de Cordier
Allen & Overy LLP
15.00 – 15.15
15.15 – 16.15
Measurement: Tools & Influence
How can you best measure social media engagement? Are petitions useful tools for influencing public policy? Can you quantify how much a retweet or a signature is worth? We’ll discuss these and other important means of measuring your impact and showcasing the ROI of a social media effort.
New Media Cloud
Brie Rogers Lowery
Country director, UK
16.15 – 16.30