June 29, 2017
10 a.m. − 12:15 p.m. EDT
Washington or Virtual
Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. Plus, you’ll learn successful strategies for communicating that value to internal stakeholders. We’ll cover:
- Metrics that go beyond legislative wins and losses, including value added for other functions
- Which measurement tools produce the types of data that are most valuable to internal stakeholders
- Which strategies best-in-class government relations teams use to measure their value
- How to benchmark your program to gain support
This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.