Featuring: Doug Williams, President, Fuse5

March 26, 2015 – Washington, DC


Registration & Fees

Conference Location | Who Should Attend  

  About Doug Williams 


Effectively engaging stakeholders in your political programs is the key to success. Doing that, however, requires that you get the right words out in the right ways.

Through the analysis of political case studies (including excerpts from Presidents Obama, Bush and others), group discussion, and hands-on practice, you will be guided through the ins and outs of successfully managing your political message in traditional and social media as well as other outlets.

“Very useful – well structured presentation with real world application for a variety of professions.”
Kurt Gottfried, manager, political outreach and communications, Altria Client Services, Inc.


You will receive hands-on training regarding:

  • The art of political messaging
  • The techniques of writing for change
  • Becoming an agent of change in social media
  • How to use storytelling to get your message across
  • What components make up a strong message
  • Establishing trust

Common messaging mistakes organizations make:

Come to the seminar to find out how to avoid them.


Leading this daylong seminar is Doug Williams, whose more than 25 years of experience includes an array of professional roles. Doug is a former journalist, editor and columnist; has served as a press secretary in the U.S. Senate; and managed corporate communications and marketing functions in both the public and private sectors. He also has nearly two decades of experience in grassroots, public policy, and government relations communications.

Doug is a frequent and popular speaker at Public Affairs Council events. His presentations are so well received, that we’ve brought him back for this specialized, full-length training event.

This program is eligible for 2 elective credits towards the 
Certificate in Public Affairs Management and 2 credits toward the Certificate in PAC and Grassroots Management.