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Grassroots Conference
January 30 – February 2, 2017
Casa Marina, A Waldorf Astoria Resort – Key West, Fla.

Who Should Attend?

  • Grassroots advocacy professionals who are interested in today’s key issues, including social media, ethics and best practices for developing trusted advocates
  • Communications professionals charged with developing messages and creative visuals for advocacy
  • Senior public affairs executives who direct political and legislative programs
  • Lobbyists who want to learn how grassroots can support their advocacy efforts
  • PAC managers interested in coordinating their work with grassroots strategies
  • Grassroots key contacts, trainers and volunteer leaders
    (Some organizations use conference attendance to develop champions)
  • Business and nonprofit leaders who want to increase their advocacy effectiveness
  • Corporations or associations that are or will be starting a grassroots or advocacy program


Why Should You Attend?

In addition to a diverse agenda on innovative best practices and the best networking opportunities, you’ll get access to:

Senior-Level Content: Advanced sessions and topics for experienced and returning professionals
Salary Survey: Our salary benchmarking survey for grassroots professionals
Mentoring Program: Career and conference advice from people who really get it
Industry’s Only Resource Marketplace: Check out the best sources available for grassroots technology, products and services

Sessions for All Levels and Interests!

Tracks are available to guide your learning, but you’re encouraged to mix and match sessions to fit your needs. Featured sessions in each track include:

How to revolutionize your grassroots program
Designed for professionals of all levels who are looking for best practices in managing and integrating an effective grassroots program

  • Employee & Member Engagement: Ambassador and Key Contract Programs That Work
  • All Hands On Deck: Aligning In-District Events, Fly-Ins and PACs This Election Year
  • Doing Your Research: Assessing Your Opposition and Other Stakeholders
  • Building a Successful Grassroots Advocacy Program

Harnessing the revolutionary changes in online and offline communications for advocacy
Great for communications and grassroots professionals charged with internal and external messaging about advocacy

  • Think Like a Marketer: Trends in Targeting and Customization
  • A/B: Letting the Data Guide Your Messaging Choices
  • Media Training: What It Takes To Get Your Message in the Media
  • Crafting Your Grassroots Story Arc

What makes your program part of the revolution
Sessions on cool trends and innovative ideas to keep your program fresh and unique

  • The Millennial Advocate
  • Snapchat and Instagram for Advocacy
  • Social Movement Revolutions: What Business Can Learn
  • Live Benchmarking Extravaganza: Get Real Time Data and Insights on How You Compare to Leading Programs

Professional Development
Revolutionize your own world with new advocacy skills and career management strategies
Skills and career development that the modern advocacy organizer needs to compete in a changing world

  • From Grassroots to … ? Career Management Discussion for the Advocacy Professional
  • Getting Creative: Channeling Your Inner Designer
  • Creating Good Content
  • What Do I Do Next? Insights on Translating All Your New Ideas to Actionable Strategies Back Home

Hear From Past Participants:

“The Grassroots Conference is a great event not only to network with fellow grassroots professionals, but also to learn new and interesting ways to keep your audience engaged. This is the one annual event that I would recommend saving all your annual travel/education budget to attend.”
— Kristin St. John, advocacy communications manager, Children’s Hospital Association

“I picked up so many tips and tricks to improve the Hospice Action Network’s grassroots program [at the 2015 conference]. I plan on sending staff in 2016, and I know they’ll come back energized and filled with great takeaways.”
— Tony Kudner, program manager, grassroots advocacy, National Hospice and Palliative Care Organization

“Whether you are a seasoned grassroots professional, or just learning your way, the Grassroots Conference always delivers value. Every year I come home re-invigorated and armed with new ideas I can immediately put into play with my organization.”
— Trevin Dalton, manager, regulatory affairs, Entergy

“We are constantly looking for new and exciting ways to engage our colleagues in our grassroots and PAC activities without reinventing the wheel, and attending the Grassroots and PAC Conferences keep us on the cutting edge in this ever-changing world. I would highly recommend these conferences to all government affairs professionals interested in increasing political engagement in PAC and grassroots, and to also expand their professional networks in these arenas.”
Sarah Nordstrom, senior manager, government affairs, Novo Nordisk

“As an attendee of the National Grassroots Conference for the past five years, I’ve received a lot of great information that I was able to utilize successfully as a grassroots leader. The more I involved myself in the conference with planning, being a speaker, and a mentor, I was able to give back by helping others be more successful in their grassroots efforts.”
Carol Phillips, grassroots manager, Nationwide

“Year after year, I am impressed by the community that greets me at the National Grassroots Conference. The coming together of the best minds in grassroots and advocacy in the framework of a wonderfully executed event makes this a worthwhile event for all practitioners in the public affairs space. Whether you are new to the policy arena or looking for the next game changer, I guarantee you will leave with a valuable takeaway.”
Sue Zoldak, vice president, Levick