Who Should Attend?

• Grassroots professionals who want their programs to attract more volunteers, reach more policy-makers and achieve results beyond their wildest dreams.
• Senior public affairs executives who direct political and legislative programs.
• Lobbyists who want to learn how grassroots can support their advocacy efforts.
• PAC managers interested in coordinating their work with grassroots strategies.
• Grassroots key contacts, trainers and volunteer leaders (some companies and associations use conference attendance to recognize their best advocates).
• Organizations thinking about starting a grassroots program.
• Business and non-profit leaders who want to increase their political effectiveness.