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January 25-28, 2016 – Loews Portofino Bay Hotel at Universal Orlando – Orlando, FL

Who Should Attend?

  • Grassroots advocacy professionals who are interested in today’s key issues, including social media, ethics and best practices for developing trusted advocates
  • Communications professionals charged with developing messages and creative visuals for advocacy
  • Senior public affairs executives who direct political and legislative programs
  • Lobbyists who want to learn how grassroots can support their advocacy efforts
  • PAC managers interested in coordinating their work with grassroots strategies
  • Grassroots key contacts, trainers and volunteer leaders
    (Some organizations use conference attendance to develop champions)
  • Business and nonprofit leaders who want to increase their advocacy effectiveness
  • Corporations or associations that are or will be starting a grassroots or advocacy program

Why Should You Attend?

In addition to a diverse agenda on innovative best practices and the best networking opportunities, you’ll get access to:

Senior-Level Content: Advanced sessions and topics for experienced and returning professionals
Salary Survey: Our salary benchmarking survey for grassroots professionals
Mentoring Program: Career and conference advice from people who really get it
Industry’s Only Resource Marketplace: Check out the best sources available for grassroots technology, products and services

Sessions for All Levels and Interests!

Tracks are available to guide your learning, but you’re encouraged to mix and match sessions to fit your needs. Featured sessions in each track include:

Advocacy (A)
How to revolutionize your grassroots program
Designed for professionals of all levels who are looking for best practices in managing and integrating an effective grassroots program

  • Employee & Member Engagement: Ambassador and Key Contract Programs That Work
  • All Hands On Deck: Aligning In-District Events, Fly-Ins and PACs This Election Year
  • Doing Your Research: Assessing Your Opposition and Other Stakeholders
  • Building a Successful Grassroots Advocacy Program

Communications (C)
Harnessing the revolutionary changes in online and offline communications for advocacy
Great for communications and grassroots professionals charged with internal and external messaging about advocacy

  • Think Like a Marketer: Trends in Targeting and Customization
  • A/B: Letting the Data Guide Your Messaging Choices
  • Media Training: What It Takes To Get Your Message in the Media
  • Crafting Your Grassroots Story Arc

Trends (T)
What makes your program part of the revolution
Sessions on cool trends and innovative ideas to keep your program fresh and unique

  • The Millennial Advocate
  • Snapchat and Instagram for Advocacy
  • Social Movement Revolutions: What Business Can Learn
  • Live Benchmarking Extravaganza: Get Real Time Data and Insights on How You Compare to Leading Programs

Professional Development (P)
Revolutionize your own world with new advocacy skills and career management strategies
Skills and career development that the modern advocacy organizer needs to compete in a changing world

  • From Grassroots to … ? Career Management Discussion for the Advocacy Professional
  • Getting Creative: Channeling Your Inner Designer
  • Creating Good Content
  • What Do I Do Next? Insights on Translating All Your New Ideas to Actionable Strategies Back Home

What People Have Said…

“As someone new to grassroots, I feel like I got a good grasp of where and how to start our program and the excitement to do so!”
- Lisa Durst, senior analyst, public affairs, Eaton Corp.

“Great to see a wonderful turnout from a good mix of industries and associations, with very informative workshops to boot.”
- Sheila Edding, Sanofi US

“The agenda was well though out. There’s solid member participation and a good mix of workshop topics.”
- Mike Capaldi, associate vice president, civic action and social networking, Sanofi US

Another information-packed conference. The Grassroots Innovation Award winners were especially inspiring.”
- Anna Wagner, government relations representative, Eastman Chemical Co.

“Another great conference! I always walk away with good ideas no matter how often I attend.”
- Chris Amatos, manager, policy communications, American Electric Power

“The Grassroots Conference consistently delivers! The information is relevant, speakers engaging and the networking opportunities invaluable.”
- Monica del Rio, community affairs and grassroots specialist, Southwest Airlines Co.

“Sessions are always on target, and the networking is extremely valuable.”
- Amanda Uherek, director of government relations, Healthcare Leadership Council

“I received lots of great information from experience professionals, and I’ll use all of it for our grassroots program.”
- Tim Miller, senior program manager, communications and state advocacy, American Academy of Neurology

“The conference has lots of energy and a passion for grassroots.”
- Rick Eastman, legislative representative, Ameren Corp.