February 9, 2017
9 a.m. − 12:15 p.m. EST
Washington or Virtual


Registration & Fees | Conference Location


Establishing a successful global public affairs function is essential for strengthening your organization’s international presence and reputation. Join us for this interactive workshop to learn best practices for effectively creating and implementing a global public affairs plan. This program goes beyond a show-and-tell, with interactive sessions designed to address your specific challenges. You’ll gain insights on:

  • Aligning core business goals with key public affairs objectives
  • Creating a communication strategy that ensures coordination between regional offices and headquarters
  • Choosing the right metrics to demonstrate success, showcase ROI and achieve executive buy-in

Three hour long sessions will feature presentations and group discussions on:

  • Strategic planning in a changing global economic and political environment
  • Metrics and measurement tactics that match core business objectives
  • Cross-functional and team-specific communication strategies to increase your odds of success

Featuring:

Sarah Thorn
Senior Director, Global Government Affairs
Wal-Mart Stores, Inc.
Sheree Anne Kelly
Senior Vice President
Public Affairs Council
Dan Steen
Vice President, Government Affairs
Owens-Illinois, Inc.

This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.

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