Because new political and economic realities translate into changed public expectations for communicating with stakeholders, public affairs professionals must respond with new tools and techniques. One technique is to embrace new and social media and the increasingly integrated communications channels they provide. What started as a trend among savvy youth has influenced the global consciousness and offered untapped opportunities for public affairs professionals.  Hear case studies about how other organizations are wading into this new world by:

• Understanding new and social media platforms
• Defining the strategic role social media can play to support an agenda in an era of increased transparency
• Starting small, then experimenting with new platforms as an organization grows more comfortable with the technology
• Building programs within a tighter 2009 budget
• Measuring the return on investment in social media

Featuring:

Monte Lutz
Senior Vice President, Digital Public Affairs
Edelman

Jane Van Ryan
Senior Manager, Communications
American Petroleum Institute

Participate from Anywhere:

Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions.

Special Package: Participate in the live teleconference and receive the audio file for future reference:

• Members: $159
• Non-Members:$189 

Webinar Participant Only:

• Members: $129
• Non-Members: $159

Recording Only: (Available for purchase today - subscribers will receive the recording via email)

• Members: $129
• Non-Members: $159

Don't miss this opportunity, register or purchase today!

If you have any questions about registration, please contact Lauren Tyler at (202) 721-0913. 

If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.