Jugaad is a colloquial Hindi term for "creative improvisation," and it's a notion companies should consider embracing when doing business in India's complex democracy and economy, says a new study from the Foundation for Public Affairs.

Sponsored by APCO Worldwide, The Jugaad Principle: Managing Government Relations in India is a groundbreaking report that takes an in-depth look at doing business in this dynamic country. As the global economy continues to slow, the Indian market is still poised for growth. As a result, the world's largest democracy presents a wealth of opportunities for companies that can be creative.

The report relies on case studies and interviews with corporate practitioners and Indian experts to illustrate government relations practices in this important emerging economy. While the challenges to companies doing business in India are many, including difficult tax policies and a creaking bureaucracy, there is still vast potential for market entry and development.

The report examines topical issues and offers practical advice for navigating the Indian business landscape, such as how to set up a corporate government affairs function, hire a successful team and craft messages that will resonate with key India stakeholders. The report also highlights how companies have successfully worked with Indian officials to address challenges in the state in which they operate.

The Foundation for Public Affairs is the research affiliate of the Public Affairs Council, a non-partisan, non-political association that provides public affairs information and best practices to corporations and non-profit organizations.

The report is available for purchase by clicking here. For more information, contact Adam Korengold, executive director at (202) 721-0903 or akorengold@pac.org.