You've refined your resume, you've researched your target industry and you're being considered for your dream job.  You've polished your shoes and found the perfect interview suit. You're ready to make a good impression in your interview.  But are you ready for that interview to be over the phone instead of in person?

Increasingly, organizations are saving time by putting off face-to-face interviews and instead relying on phone interviews, in lieu of an initial meeting.  

Remember that as you seek a communications position, your phone interview will be more than just an interview - it will be an audition of sorts, providing a way for you to showcase your communications skills when it comes to dealing with reporters or senior executives.  So take your phone interview seriously, devoting forethought and planning to make it a success.

Phone interviews require different techniques than in-person interviews, but with some preparation you can ace the initial call and move on to that meeting you're looking for.

1. Create a place for phone interviews. This will help you feel and sound professional. A room with a door that closes will eliminate background noise.  A phone with a headset and hold button would be ideal. A notepad and pen will help you keep track of the interview details. Though cell phones are very convenient, use a land line whenever possible. It reflects poorly on you if your responses are punctuated with static or dead zones, or your call is dropped.  Don't fall victim to checking your computer and/or wireless for e-mail.  You'll immediately lose focus.
2. Prepare as if you are meeting in person. You should prepare for a phone interview the same way you would for an in-person interview. Research the company and be prepared to discuss many facets of your potential employer's business. Have responses ready for questions you expect to get.  Be sure to check the news right up to a few minutes before the interview, in case something has changed in that company that day.  
3. Frame the conversation. Set the professional tone right up front. Feel comfortable with asking how much time has been set aside for the session. Ask where this interview fits in the overall interview process. With this information, you can more easily gauge the length and direction of your answers.  Build rapport by using the interviewer's name when closing.
4. Take good notes. When you connect with the interviewer, be sure to confirm his or her name and position if you don't already know them. If there are several people on the line, ask for the same information from each one. Write the names down where you can see them; this will help you stay focused on each person as questions are asked.
5. Speak clearly and be concise. Limit small talk and jump right into light conversation about the industry or the company.  Deliver your own "key messages," emphasizing what you can bring to the company.  Put energy and enthusiasm into your voice, and make your answers succinct and to the point.  Smile while talking when appropriate and your voice will reflect that.  Don't be too casual or too formal.
6. Conduct a good follow-up. Follow up as carefully as you would if you had met in person. When you send your thank-you note, include an extra paragraph emphasizing the main points of the conversation and the reason you would be a good fit for the job. This will help the interviewer remember you more clearly.  Refer to something specific someone else said; it will show you were really listening.