Due to a lack of data and research, public affairs professionals in Europe have often faced difficulties in benchmarking their performance, resources or reporting structure.
To help practitioners overcome this challenge, in the spring of 2016, the Public Affairs Council conducted a comprehensive survey to find out what works best in Europe and at the EU level. The 2016 EU Public Affairs Benchmarking Survey Report summarizes the survey’s conclusions.
Members of the Council can read the results and findings of the survey in the full report. Members, request your copy here.
Key findings from the survey include:
- Government relations dominates the public affairs function, with stakeholder engagement also a key component
- Public affairs budgets and staff numbers have remained stable over the past three years
- Two-thirds of CEOs have direct involvement in European government relations activities, with nearly one in five having extensive involvement
- The most popular metrics for measuring public affairs performance are objectives achieved and internal stakeholder satisfaction.