Pew Charitable Trusts
Washington, DC

Overview:

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and invigorate civic life.

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the public interests.

With offices in Philadelphia, Washington, DC, Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

 

Communications

The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production and social media. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure production of the highest quality work and effectively steward Pew’s resources.

 

Position Overview

This position, which is based in Pew’s Washington, D.C., office, reports to the Senior Manager, Digital Outreach, and is a member of Pew’s Communications department. The Manager directly supervises five senior associates, who are responsible for digital content distribution primarily via social media and email. Under the direction of the senior manager, the manager supports day-to-day operations of Pew’s social media and email and also assists with planning for these efforts, fostering cross-department collaboration, and implementing growth strategies. H/she also works with the senior manager to support content planning as well as the development and distribution of digital analytics, ensuring we are collecting the right metrics and providing insights to inform Pew’s digital outreach.

Responsibilities:

  • Manage five-person content-distribution (social media and email outreach) team, which interacts with audiences on a daily basis via email, Twitter, Facebook, Instagram, LinkedIn, and other platforms. Ensure that all outbound messages reinforce Pew’s reputation for fact-based, non-partisan discourse.
  • Assist staff with planning and organization, allowing for greater advance content development.
  • Edit social media and newsletter content, providing feedback for staff and ensuring copy is accurate, on-message, and compelling.
  • Oversee the flow of social media and newsletter content through our project management system and identify opportunities for packaging related content and coordinating broad digital distribution plans. Recommend changes in workflow or processes as needed.
  • In collaboration with the senior manager, help manage the creation and distribution of digital analytics reports. Provide analysis and performance feedback to guide strategies and tactics towards success. Ensure governance and policies are aligned with institutional priorities and best practices in social media and digital engagement; update governance as needed.
  • Stay up-to-date on emerging trends and best practices to incorporate new, relevant social media platforms and technologies. Work with the senior manager to develop annual and long-term plans for content distribution.
  • Collaborate across the department to help Communications colleagues grow and develop engaged audiences and community outreach through social media, online distribution, and effective use of our work (developing followers/audience).
  • Work with colleagues—including communications leads, graphic designers, multimedia producers, project managers and digital producers—on daily and project-based outreach plans, facilitating content creation and distribution across digital channels.
  • Contribute to the creation of digital marketing activities and review paid social media promotion.

Requirements:

  • Bachelor’s degree required.
  • At least eight years of experience working in digital media, including experience directly involved with social media and email newsletters, preferably for a media organization or non-profit.
  • A minimum of two years of previous direct supervisory experience required including experience managing performance-management process for direct reports and providing career development advice and counsel.
  • Strong project-management and organizational skills. Demonstrated ability to handle multiple projects simultaneously, set priorities, organize time, and identify resources for projects. Team player. Able to work in groups and individually to meet goals. Understands organizational structures and is able to work effectively through administrative systems.
  • Proficient in web-based publishing tools and technologies.
  • Excellent writing skills, especially able to write with a strong “voice.” Ability to apply expert knowledge and broad understanding of multiple disciplines, including writing, editing, search engine optimization, and visual content. Proven experience writing and editing appropriately and effectively for institutional accounts and digital engagements.
  • Experience gathering and providing analysis of metrics related to engagement and reach.
  • Experience with e-mail marketing campaigns and an understanding of best practices for subscriber/list management and growth, A/B testing, and quality control for reaching diverse email clients and across multiple devices.
  • Excellent oral communication, writing, and research skills and be able to work individually and in groups to meet goals. Proven ability to frame, draft, and edit cogent written messages.
  • Experience with social media advertising campaigns a plus.
  • Prior to commencing employment with Pew, candidates for this position who were registered to lobby in any jurisdiction must certify termination of previous registration(s) and provide copies of termination notices with said jurisdiction(s) to Pew.

Compensation

We offer a competitive salary and excellent benefits package.

Pew is an equal opportunity employer.

To apply: https://jobs-pct.icims.com/jobs/4772/manager%2c-digital-%28social-media%2c-email%29/job?mobile=false&width=810&height=500&bga=true&needsRedirect=false&jan1offset=-420&jun1offset=-360

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Job Posted: January 23, 2017
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