The Contractor shall conduct media and public interface and assist with public affairs planning to increase the public awareness of the Museum and its mission. The items contractor shall assist Museum staff with collecting information, analysis, and strategy on enhancing public awareness regarding the museum. Focus shall be on increasing visibility and visitation of the Museum with the general public and Department of Defense organizations. The contractor shall assist in the collection of data and analysis opinions from a variety of sources to aid Museum leadership in making informed future strategic decisions. Under guidance from federal staff, the Contractor shall be: the Museum’s spokesperson and “action officer” on historical matters, a significant media creative force and problem solver, a vital source of information/inspiration to the media, public, and Museum leadership. On a daily basis, the contractor will deal with Navy units, Navy Chief of Information (CHINFO), the public, and members of the media to tell the story of the history of the Navy. Unlike large Navy organizations who have multiple PAOs that can specialize in a particular area, the NHHC PAO performs media relations, internal information handling, and community relations. The contractor shall:
Respond to media and public inquires on the history of the United States Navy. Coordinate with reporters and media producers to [develop] instructive and meaningful stories about the Navy’s history. Participate in strategy sessions with Museum staff to formulate a plan to achieve the vision of the Museum while maintaining the rich and varied history of the U.S. Navy, its customs, and traditions.
- Answer media and public historical inquiries as assigned by Museum staff.
- Propose community relations events relevant to the mission of the museum that highlight the Navy’s history, and then assist with their planning and development.
- Assist the museum in their support of news reporters and media requests; help the museums plan for community relations events such as exhibit openings, etc.
- Help identify and make recommendations for potential museum events featuring key guest speakers and very important person visits.
- Help identify key potential promotional opportunities to build awareness for the museum. i.e., museum displays at selected airports, etc.
- Provide input on web design to enhance the Navy museums’ exposure.
- Advise the Museum Director and staff members on all public affairs matters.
- Under the guidance of government staff, be the Museum voice in coordinating responses to print, Television (TV), and radio media and assist with the arrangements for their visit.
- Identify and recommend solutions to accessibility problems to provide an improved customer experience at the museum’s public areas.
- Assist federal staff in the creation of a recommended marketing plan for the museum.
- Work with museum marketing partners such as foundations and other nonprofit groups.
- Identify museum marketing opportunities and meet with Convention and Visitors Bureaus, tour operators, and other key tourism attractions with high visitor attendance.
- Possess or have the ability to obtain a SECRET clearance.
- Have a minimum of 3 years’ experience.
- Have the experience in drafting press releases in appropriate Associated Press (AP) Style format.
- Knowledge of museum standards, administration, practices and principles, knowledge of US History (US Navy History is preferred).
To apply please send an email with resume attachment to firstname.lastname@example.org.
Job Posted: February 15, 2017