When
it comes to everyday life, Sony Electronics is there. Our products
electrify the senses - music, video, photos, laughter and sheer
emotion. As a consumer, you feel it across our cool products. And as
part of our team, you'll feel the excitement of working for the best
brand in the world. Step inside Sony Electronics, and watch our Talent
at Work extend nearly 60 years of entertainment history. This is life
at its creative best. This is Life at Play.
Every
day, we shape the way our consumers hear, view and experience the world
- at home, at work and at play around the globe. As part of our
Creative team, you know what it takes to reach these consumers. You
anticipate what they want and when they want it. And you create, invent
and sell the products or solutions that drive their desires. You're an
innovator of thoughts, thinking ideas no one else has thought before.
And you love the excitement of working for one of the most innovative
and respected brands in the world. If you don't believe us, try it for
yourself. Join our team at Sony Electronics and live your life at its
creative best.
This
position will work as a member of Sony Electronics' communications
team, based in Park Ridge, N.J. In the role of Senior PR
Specialist, you will focus on developing and executing public relations
programs and activities for Sony Electronics' technologies used in a
diverse range of industries, including medical, security,
videoconferencing and photo printing. You will also promote the use of
HD technology for TV and movie production, digital cinema, professional
sports and 3D applications. This position will also coordinate
activities with Sony international PR counterparts as well as with
sister companies such as Sony Pictures Entertainment, Sony Music
Entertainment, and Sony Computer Entertainment to develop events and
activities.
The
primary focus of this role is media relations: generating positive and
accurate editorial coverage in trade, consumer and business media;
planning and managing press conferences and product introductions, and
supporting Sony business groups at trade shows and conferences. You
will also develop and maintain strong professional relationships with
key internal customers (marketing groups, senior management, etc.) as
well as external contacts (print, broadcast, online news media and
industry analysts). There is a strong emphasis on developing written
materials (press releases, case studies, Web site copy, etc.)
The
candidate will be responsible for helping to drive a social networking
strategy for Sony's professional products, raising awareness on
industry sites and blogs, as well as mainstream sites like Facebook,
YouTube, Twitter and Flickr.
This
will require you to develop a broad understanding of global Sony
corporate issues, business developments, and brand image expectations,
so as to strategically integrate these considerations into day-to-day
communications strategies for the local business units and product
categories while ensuring the global Sony message is maintained.
BS/BA
degree preferably in Communications or Journalism with a minimum of 3
years of related experience in a corporate or PR agency environment,
preferably in b-to-b or technology-related industry is required
Journalism experience is also preferred
Strong written and verbal communications are required
Ability to provide sound strategic PR counsel to business group executives is a plus
Must be able to work effectively under deadlines and juggle several assignments simultaneously
The
ability to learn and understand new products and technologies quickly
and to communicate this knowledge clearly and concisely is essential
Ability to travel 20% of the time
Sony
is an Equal Opportunity Employer that drives superior business results
by understanding and leveraging diversity. We strive to maximize the
productivity and performance of our employees by fostering a winning
team spirit and high personal accountability. Sony Electronics values
employees with a broad cross-cultural perspective. Everyone is
encouraged to respond.
We sincerely appreciate the time and effort you spent in contacting us and thank you for your interest in Sony Electronics Inc.
For a complete list of Sony Electronics Inc. Job Opportunities visit: www.sonyjobs.com
The Public Affairs Council is the leader in public affairs training and development. We offer learning opportunities in a variety of formats to meet the needs of each individual and organization. We offer Conferences, Teleconferences, and Online Training and Individualized Training.
