Vice President, Communications

ABOUT NAACP:

The National Association for the Advancement of Colored People (NAACP) is an esteemed civil rights organization dedicated to ensuring the political, educational, social, and economic equality of rights for all persons and eliminating race-based discrimination. As the nation’s oldest and largest grassroots-based civil rights organization, the NAACP has been a pivotal force in advocating for justice and equality for over a century.

POSITION SUMMARY:

The NAACP is seeking a highly experienced and strategic professional to serve as the Vice President of Communications. Reporting directly to the Senior Vice President of Marketing and Communications, the VP of Communications will play a crucial role in shaping and executing the organization’s communications strategies and initiatives. This position requires an individual with exceptional leadership skills, a deep understanding of the media landscape, and a strong commitment to social justice and civil rights. The VP of Communications will oversee media relations, public relations, social media, email communications, and internal communications.

RESPONSIBILITIES/DUTIES:

• Develop and implement comprehensive communication strategies aligned with NAACP’s mission and goals, encompassing media relations, public relations, social media, email communications, and internal communications.
• Drive the organization’s communications efforts across various channels, including traditional media, digital platforms, social media, and email marketing.
• Provide strategic counsel to senior leadership on messaging, media opportunities, and crisis communications across all communication channels.
• Oversee the creation and dissemination of press releases, media kits, speeches, talking points, social media content, email campaigns, and other communications materials.
• Develop and maintain a strong network of media contacts and proactively pitch stories to secure media coverage.
• Collaborate with internal teams to ensure consistent messaging across all communications channels, including social media platforms and email communications.
• Develop communications strategies for aligned messaging for NAACP branches and units.
• Oversee social media strategies to engage and expand the NAACP’s online community, drive awareness of key issues, and promote events and initiatives.
• Oversee the organization’s email communications, ensuring effective targeting, segmentation, and delivery of messages to various stakeholders.
• Monitor media coverage, social media conversations, and public sentiment related to the NAACP and its initiatives and provide regular reports and analysis to senior leadership.
• Stay abreast of industry trends, best practices, and emerging communication technologies to continuously enhance the NAACP’s communications capabilities across all channels.

QUALIFICATIONS:

• A bachelor’s degree in communications, public relations, journalism, or a related field. A master’s degree is preferred.
• A minimum of 10 years of experience in communications, public relations, or a related field, with a proven track record of success in strategic communications planning and execution.
• Strong understanding of the media landscape, including traditional and digital media platforms, social media platforms, and email marketing.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences across different communication channels.
• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.
• Proven experience in crisis communications and issue management.

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• Exceptional leadership and team management skills, with the ability to mentor and guide.