|Digital Advocacy Trends in 2015 is a survey conducted by the Public Affairs Council and 3 Communications. It examined a large cross section of European industries to determine the spread and efficacy of digital advocacy.
Key findings from the survey include:
- Digital tools are important. Eighty-nine percent of PA professionals use digital tools for advocacy.
- Digital advocacy works. Over 60 percent of respondents who use digital advocacy tools reported meeting their primary objective through use of those tools.
- Those that see value in using digital tools are already using them. Twenty-nine percent of non-users have plans to start using digital tools within the next 12 months.
- Long-term objectives are important. Although digital advocacy is a fast-moving medium, many of the benefits being sought are long-term.
- Funding for digital advocacy is on the rise. Nearly two-thirds of responding organizations believe their digital advocacy budget allocation will increase, while only 2 percent think it will decrease
- Success is hard to measure. Despite reporting success, measurement can take many forms