Digital Advocacy Trends in 2015 is a survey conducted by the Public Affairs Council and 3 Communications. It examined a large cross section of European industries to determine the spread and efficacy of digital advocacy.

Read the results and findings of the survey here.

Key findings from the survey include:

  • Digital tools are important. Eighty-nine percent of PA professionals use digital tools for advocacy.
  • Digital advocacy works. Over 60 percent of respondents who use digital advocacy tools reported meeting their primary objective through use of those tools.
  • Those that see value in using digital tools are already using them. Twenty-nine percent of non-users have plans to start using digital tools within the next 12 months.
  • Long-term objectives are important. Although digital advocacy is a fast-moving medium, many of the benefits being sought are long-term.
  • Funding for digital advocacy is on the rise. Nearly two-thirds of responding organizations believe their digital advocacy budget allocation will increase, while only 2 percent think it will decrease
  • Success is hard to measure. Despite reporting success, measurement can take many forms

To learn more about digital media and advocacy in the EU, contact András Baneth, managing director of “the Council’s European Office.