The Fundamentals of Reputation Management
October 26, 2010 - The University Club [1] - Washington DC
Held in conjunction with The Art of Issues Management [2]
This workshop is designed for anyone must explain their company's or industry's positions to the public. You will learn how to manage controversial issues and build rapport with the general public and opinion leaders.
PROGRAM OVERVIEW
Join fellow public affairs professionals to learn about the key types of risk communication, how to effectively communicate when your organization is in a crisis and how to reduce public and employee outrage. We will cover how to assess the risk involved for your organization, how to talk to people who are angry and frightened and how to develop strategies for countering opposition from groups that try to generate public outrage. You will learn how to resolve controversies over risks that you think are smaller than your stakeholders do. Most importantly, you'll learn how to reduce outrage by using counter-intuitive strategies such as sharing control, giving away credit, apologizing for behavior and more.
This essential training program includes a basic overview of ways to minimize the damage during a controversy, practical strategies for managing your reputation and tips on crafting appropriate responses to a situation. Hear the most effective ways to respond to internal and external stakeholders, as well as ideas for avoiding many of the common mistakes made by organizations during a controversy. Also, throughout the day, you'll have ample opportunity to ask questions.
PROGRAM LEADER
Leading this day-long seminar is Peter Sandman [10], creator of the "Risk = Hazard + Outrage" formula for risk communication and one of the world's preeminent crisis communication speakers and consultants. Peter's experience dates back to the 1979 Three Mile Island accident, and his recent work with government and industry leaders has involved crises related to terrorism and pandemic preparedness. Peter spoke for us in 2005 on the outrage management side of risk communication and in 2006 on the crisis communication side of risk communication. Both were so well received, that we've brought him back to cover both, under the over-arching title: "Risk Communication, Crisis Communication and Outrage Management."
Don't miss this practical seminar, which will give you the tools you need before you face a controversial situation.
Ashley Mancheni [11]
Senior Program Associate
202.721.0911 | email [12]