The Fundamentals of Reputation Management
Other Meetings in this Series [5]
This workshop is designed for anyone charged with explaining your company or industry's position to the public. You will learn how to manage controversial issues and build rapport with the general public and opinion-leaders.
PROGRAM OVERVIEW
Join fellow public affairs professionals to learn about the key kinds of risk communication, how to effectively communicate when your organization is in a crisis, and reduce public and employee outrage. We will cover how to assess the risk involved for your organization, how to talk to people who are angry and frightened and how to develop strategies for countering opposition from groups that try to generate public outrage. You will gain an understanding of how to resolve controversies over risks that you think are smaller than your stakeholders think they are. Most important, you'll learn how to reduce outrage by using a set of counter-intuitive strategies like sharing control, giving away credit, apologizing for behavior and more.
This essential training program will entail a basic overview of ways to minimize the damage during a controversy, gain practical strategies to manage your reputation and craft appropriate responses to the situation. Hear the most effective ways to respond to internal and external stakeholders, plus tips to avoid committing many of the common mistakes made by organizations during a controversy. Also, throughout the day, you'll have ample opportunity to have your questions answered.
PROGRAM LEADER
Leading this daylong seminar is Peter Sandman [9], creator of the "Risk = Hazard + Outrage" formula for risk communication and one of the world's preeminent crisis communication speakers and consultants. Peter's experience dates back to the 1979 Three Mile Island accident, and his recent work with government and industry leaders has involved crises related to terrorism and pandemic preparedness. Peter spoke for us in 2005 on the outrage management side of risk communication and in 2006 on the crisis communication side of risk communication. Both were so well received, that we've brought him back to cover both, under the over-arching title: "Risk Communication, Crisis Communication and Outrage Management."
Don't miss out on this practical seminar, which will equip you with the tools that you need before you're faced with a controversial situation and what you should do during a crisis.
Ashley Mancheni [10]
Program Assistant
202.721.0911 | email