February 21-24, 2011 -  L [1]oews Miami Beach Hotel [2] - Miami Beach, FL

Prevous Conference: 2010 Agenda [12] | 2010 Advisory Committee [13]

As the country's leading program designed specifically around the needs of PAC professionals, the Public Affairs Council's National PAC Conference builds on its reputation of combining essential skills training with cutting-edge topics that addressed new objectives and strategies to deal with today's challenges. PAC professionals from every background share their struggles and success stories on topics covering management strategies, communication tools and fundraising techniques. We provide specialized learning tracks to meet the needs of leading political professionals. New to the conference in 2010, our junior or senior-level workshops helped to refine PAC management skills.

"We all had a fabulous time and truly benefited from the strategically-aligned sessions and enjoyed the neworking opportunities."
- Megan King, project and issues specialist, McDonald's Corporation

Take a look at what we covered in 2010 and check back for upcoming 2011 details.

• Breaking News: FEC's Analysis of Campaign Finance
• Modern Campaigns: Preparing PACs for the Future
• How Does Your PAC Measure Up?
• Fundraising with Less
• Smart Spending Strategies
• A "Continuous Improvement" Model for PACs
• Connecting Campaigns with Internal Culture
• What's In It for Me?
• Breaking Geographic Boundaries
• PACs Online
• State PACs Making a Fundraising Impact

Expert compliance training to help you avoid legal landmines.

• Corporate PAC Compliance Training
• Association PAC Compliance Training
• PAC Legal for Beginners
• Q & A with seasoned PAC professionals

What Was New in 2010?

• Six sessions devoted to fundraising that redefine traditional PAC pitches.
• Innovative session topics that get to the root of today's biggest challenges, such as using technology to disseminate information while being cost-conscious.
• Junior and senior-level workshops integrating applied learning with experts and peers in the field.
• PAC benchmarking data for corporations and associations to prove your value and measure your R.O.I.
• Concurrent sessions divided into management, communication and fundraising sections to cover all critical components of a well-designed PAC strategy.

Complimentary Resources for Participants

• PAC Resource Exchange: Examine your peers' brochures, newsletters and annual reports - and share your own.
• PAC Software Satisfaction: Review collected ratings for dozens of political vendors.
• PAC Match Survey: Get insights into how PAC match programs are structured.
• PAC Administrator Salary Survey: Benchmark your salary against those of your peers.
• PAC Mentoring Program: We connect newcomers with veteran PAC professionals to help you get the most from your conference experience.
• PAC Communication Critique: Drop your solicitation materials off with our staff expert to receive feedback on strategy, messaging and design.
• Industry's Only Resource Marketplace: Spend exclusive time with leading providers of PAC technology and services.

Questions? Contact the Council's PAC expert:

Breanna Olson
[14]Manager, Political Involvement Programs
202.721.0912| email [15]