August 30 - September 2, 2010 - Hong Kong
Program runs from 9:00 a.m. August 30 through 5:30 p.m. September 2

The Public Affairs in Asia Institute is designed to help you and your staff navigate complex political issues, refine your global management strategies, and build a network of contacts across the region. This executive education program, which is cosponsored by the Australian Centre for Corporate Public Affairs and the Public Affairs Council and held at the Hong Kong University of Science & Technology, School of Business and Management, covers all aspects of public affairs management in Asia.

Gain Strategic Insights:
You'll learn about the complex political trends and social atmosphere in the region, as well as the overall business environment. For more information on what will be covered in this intensive residential program, see the agenda. Topics to be covered this year include:

• Building and Maintaining Government Relations
• Reputation Management
• Political and Cultural Diversity in Asia
• The Next Big Thing: Managing Public Affairs Trends
• Crisis Communication
• Issues Management
• Corporate Social Responsibility
• Using Media Strategies
• Measuring Your Public Affairs Value
• All other corporate public affairs disciplines

This unique program pairs diverse faculty with seasoned public affairs professionals from across the Asia region including past participants and speakers from organizations such as:

• Unilever 
• McDonald's
• Dow Chemical
• British American Tobacco
• Time Warner
• Shell Eastern Petroleum
• Coca Cola
• Phillips
• GlaxoSmithKline
• IHG Asia Pacific
• Intel
• Neptune Orient Lines
• McKinsey & Company
• WE Marketing Group
• Proctor & Gamble
• Adidas

The registration fee includes tuition, a manual of course materials, full accommodations and meals for this residential program. You are also encouraged to participate in the following day's Roundtable for Senior Practitioners (please see below). If you have any questions, please contact Sheree Anne Kelly at 202.721.0901 or email [7].

To Register, click here [8].

Roundtable Flyer and Registration [9]

Program [10]

The one-day roundtable, which is cosponsored by the Australian Centre for Corporate Public Affairs and the Public Affairs Council, provides a unique opportunity for leaders of the public affairs profession throughout Asia to share ideas, deepen their relationships and identify "best practices." This roundtable is designed for interaction among regional heads of function and senior corporate public affairs/external relations practitioners from across Asia.

This interactive workshop will detail:

• State of Asia Public Affairs - Research Results 
• Managing Public Affairs in an Economic Downturn
• Getting Real about Social Media
• Managing Anti-Corporate Activism
• Public Affairs and the Country Manager

If you have any questions, please contact Sheree Anne Kelly at 202.721.0901 or email [11].

To register, click here [12].

This seminar is jointly sponsored by:

 
Public Affairs Council       The Centre for Corporate Public Affairs