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Public Affairs Council

Social Media

Social media sites provide new outlets for reaching grassroots advocates, explaining complex policy issues, promoting your corporate social responsibility initiatives, anticipating emerging issues and managing your reputation. But there are some inherent risks as well. The Council is here to help you safely navigate the social media space and develop a successful engagement strategy.

You can also use multiple platforms to connect with us.

  • On Facebook, join the larger public affairs community and share your stories, whether it's what you're doing for an upcoming Advocacy Day or something interesting you learned at a recent Council event.
  • On Twitter, stay connected with updates on public affairs trends and upcoming Council programs.
  • On LinkedIn, join a community of dedicated professionals to exchange ideas and discuss best practices.
  • On YouTube, watch videos of Council staff sharing quick downloads of recent speeches they've given, or hear professionals in the field discuss what they've learned at recent programs or share public affairs tips.

Don't know where to begin? Here are some helpful guides on how to get started on the various platforms:

Facebook | Twitter | YouTube | LinkedIn

Council staff also has extensive expertise in building an online presence, using social media for public affairs and integrating social media into communications strategies. Please feel free to contact us at any time.

Ashley Mancheni
Senior Program Associate
202.721.0911 | email

Social Media News

New Foundation Report Explores Social Media's Impact on Public Affairs

Social Media: 
More than a decade after the Internet disrupted more established methods for advocacy, communications and stakeholder relations, social media and mobile communications are causing a new wave of disruption. In a new report, the Foundation for Public Affairs examines how social media is changing the practice of public affairs.

Social Networking Sites Get Baby Boom Boost

Social Media: 
A Pew Research Center study finds that social media use has risen sharply among Baby Boomers, with activity among Internet users ages 50-64 up 60 percent over last year.

Advertising by the Numbers: Facebook Ads to Target by ZIP Code

Social Media: 

In a move that could help businesses and political candidates better direct their message, Facebook will soon enable advertisers to target users by ZIP code, The Hill reports. Meanwhile, Google is mapping out a similar strategy for the mobile realm.

DesMoinesRegister.com to Adopt Exclusive Facebook Comments Platform

Social Media: 
In a bid to spark a "more thoughtful" online dialogue, DesMoinesRegister.com will begin exclusively using Facebook for comments on its articles and blogs, eliminating the use of anonymous screen names. Is this the beginning of a trend for the media industry?

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