Council Tipsheet: Working with NGOs on CSR Initiatives – Domestically and Internationally

30 Nov, 2012

Why Partner: Strategic partnerships and alliances with non-governmental organizations (NGOs) and non-profits can provide opportunities to match corporate CSR programs with the expertise and additional external capacity needed to help fulfill CSR goals and objectives.  Strong, sustainable partnerships also help build the corporate reputation and credibility that support a...

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Public Policy and Corporate Ethics Article Links

29 Nov, 2012

Public Policy Ethics Lost in the ‘Logic of War’ David DeCosse Budget Crunch Ethics Joe Simitian State’s accounting tricks cheat future taxpayers William K. Black What do we mean when we talk about ethics? Miriam Schulman A Nation of Cheaters Kirk O. Hanson A National Ethics Agenda Elder, Hanson,...

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Helpful Resource Organizations and Websites

29 Nov, 2012

If you need to conduct more in-depth research in a particular field of public affairs, follow these links to other public affairs organizations that can assist you. Know of any organizations or resources that should be included on this list? If so, please contact us. American Leadership Forum Brings senior...

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Ethics Resource Links

29 Nov, 2012

ORGANIZATIONS Ethics Resource Center Foreign Affairs Specifically: The Corporate Ethics Crusade Institute for Global Ethics International Business Ethics Institute Josephson Institute  Markkula Center for Applied Ethics at Santa Clara University PUBLICATIONS The State of State Legislative Ethics By: National Conference of State Legislatures To Order: books@ncsl.org BUSINESS AND CORPORATE ETHICS ORGS/RESOURCES Association for...

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Corporate Social Responsibility Websites

29 Nov, 2012

Diversified Financial/Insurance American Express Company American Family Mutual Insurance Company Bank of America Corporation Bank of the West, Inc. CME Group CNA Financial Corporation CoBank Comerica Incorporated Federal Reserve Bank of St. Louis Fidelity Investments H&R Block, Inc. HSBC – North America Intuit Iron Mountain Information Management, Inc. JPMorgan...

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What I Learned About CSR from Jeffrey Immelt

29 Nov, 2012

At the Business for Social Responsibility’s 2008 annual conference, I had the opportunity to listen to Jeffrey Immelt, Chairman and CEO of General Electric, share his thoughts on the state of corporate social responsibility. In addition to talking about GE’s approach, he discussed the role of CSR in today’s...

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Web 2.0 and Your CSR Program

29 Nov, 2012

Despite years of talking about the arrival of Web 2.0, we’re all still trying to figure out what role, if any, it should play in our public affairs programs – including CSR. Rather than another article extolling the virtues of Web 2.0’s abilities to provide a fascinating new forum...

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Today’s Approach to CSR Reporting

29 Nov, 2012

The days when annual social responsibility reports were printed, mailed to stakeholders and made available to the public are coming to an end. With the rising influence of social media, the public is demanding more dynamic report content and more two-way communication. Ultimately, greater interaction between the company, the...

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Strategic Community Relations

29 Nov, 2012

How can CR managers demonstrate their “strategic value” to the corporation? Create a clear community relations strategic plan that A) links with the corporation’s overall business goals, B) links goals and objectives with measures that demonstrate bottom line effectiveness and C) is approved by senior management. Use cause related...

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Skills-Based Volunteering

29 Nov, 2012

What is skills-based volunteerism? It is a form of volunteerism that uses a volunteer’s functional business skills, experience, or education to support the efforts of the non-profit group he/she is supporting. Skills-based volunteering finds the intersection of corporate values and skills and then matches those characteristics to the needs...

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Restoring Trust in Business: A Model for Action

29 Nov, 2012

To view a copy of this report, click here

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Measuring the ROI of Your CSR Program

29 Nov, 2012

Quantifying the return on investment for any organization’s CSR program can be tricky. Some pieces of the puzzle are more tangible than others. Some returns are quicker than others. During a time when ROI and tangible impact could make a difference in the continuation of your program, here are...

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Measuring Public Trust is Growing Essential

29 Nov, 2012

Making the building or restoration of public trust in one’s company a board-level precept is in keeping with the new corporate governance mandates. But how do you measure the level of trust? There is not yet a consistent methodology for doing that, but a report produced by a coalition...

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Managing CSR in Tough Economic Times

29 Nov, 2012

Undoubtedly, many corporate social responsibility programs will face tough questions and decisions in the coming year. A core question will always be to the point of demonstrating why a CSR function or program should be protected when compared to other business units. Below are several key arguments to consider...

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Linking Community Relations and Government Relations

29 Nov, 2012

Government officials are also citizens. Support causes important to government officials: In-kind contributions. Direct dollar support. Volunteer support. Beware of the pitfalls: Not getting credit or getting the wrong type of credit in the media. Violate state ethics or contributions guidelines. Personal support of corporate grassroots efforts and activities: Use local...

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Learn to Listen

29 Nov, 2012

Originally printed in the October 2006 Impact Best Practices: Cargill Learns to Listen When Tom Schlueter became Beardstown, Ill.’s police chief back in January, one of his first acts was to drive out to the Cargill Pork plant. It also turned out to be one of the smartest decisions he...

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Getting Senior Management Support for Community Relations

29 Nov, 2012

One of the major roadblocks to being able to implement a solid community relations program can be acquiring the support of senior management. As with any public affairs function, in order to ensure success senior management “buy-in” is essential. Below are some reasons for some of the barriers, how...

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Establishing Corporate Ethics

29 Nov, 2012

By Bruce A. Hamm To determine what ethics we should adopt, we must first decide what ethics are or what being ethical means. In other words, what are the right ethics to have? Another way to ask that question is, “How do we determine whether an action is ethical...

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Council Tipsheet: Working with NGOs on CSR Initiatives – Domestically and Internationally

29 Nov, 2012

Why Partner: Strategic partnerships and alliances with non-governmental organizations (NGOs) and non-profits can provide opportunities to match corporate CSR programs with the expertise and additional external capacity needed to help fulfill CSR goals and objectives.  Strong, sustainable partnerships also help build the corporate reputation and credibility that support a...

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Corporate Governance and Shareholder Activism

29 Nov, 2012

To see this PDF file, click here.

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Consumers Will Stick With Brands That Support Good Causes, Edelman Survey Says

29 Nov, 2012

Nearly 70 percent of consumers across the globe say they will remain loyal to a brand during a recession provided that brand supports a good cause. That’s the finding of a survey conducted in August, September and October for goodpurposeTM, a consulting firm at Edelman. The survey of 6,000...

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Consumers Value Openness and Honesty

29 Nov, 2012

Seventy-two percent of Americans believe that companies can be “completely open and honest with the public about their business practices,” and still be financially successful, according to the MS&L Global Values study released last December. Americans seem increasingly convinced that transparency and accountability – the glasnost of today’s business world –...

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Communicating CSR with Key Internal Stakeholders

29 Nov, 2012

Employees are a vital constituency for supporting your organization’s CSR programs.  They can be your biggest supporters and volunteer base. They can also be your biggest skeptics. Communicating with this audience is the key to turning those critics into long-term advocates. The Role of the Employee in your CSR...

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Business in China Finds Key Piece in Corporate Citizenship

29 Nov, 2012

Business in China Finds a Key Piece: The Corporate Citizenship Program In China, a company’s ability to get things done is closely linked with its ability to provide for the public good. This is because solid government relationships are crucial to smooth business operations. Companies that make sincere efforts...

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Award Programs for Community Involvement and Corporate Social Responsibility

29 Nov, 2012

Award Name: Business in the Community Awards for Excellence in Corporate Community Investment  Sponsor: Business in the Community, the Financial Times and the U.K. Department of Trade and Industry These are the UK’s leading awards for responsible business practices. They recognize companies that use responsible business practice in their...

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Assessing Community Needs

29 Nov, 2012

Companies that have a strategic and in-depth assessment of how best to address community needs often are the most effective community partners. But how does a company decide what community programs to support or implement? One method is to conduct an assessment of community needs. Below are some ideas...

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A Tactician’s Battle Plan for Victories on the ‘C.R.’ Front

29 Nov, 2012

By Michael Palese Director, Public Policy, Bell Atlantic In many industries, the community relations function is integral to a company’s presence and reputation in the communities it serves. Called by many names, it embodies the idea “Think globally, act locally.” However, community relations today – an era of massive...

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A Guide to Corporate Transparency

29 Nov, 2012

by Doug Pinkham President, Public Affairs Council It seems that everyone – from the institutional investor to the anti-globalization protestor – is demanding more corporate transparency. In the financial world, transparency deals with disclosure of governance practices and the timely release of information about a company’s performance. The SEC’s...

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