General Mills Gears Up Its GOTV Campaign

02 May, 2014

In 2014, General Mills' get-out-the-vote program has taken center stage in its grassroots efforts.

Read more

Promoting ‘Get Out the Vote’ Efforts in Your Organization

31 Mar, 2014

Now is the best time to start planning your "get out the vote" strategy. This members-only resource provides ideas on how to incorporate GOTV in your election-year efforts.

Read more

How to Prioritize Targets for Grassroots Outreach

05 Apr, 2013

Which policymakers should you target most aggressively with your grassroots? This resource offers guidance on how to prioritize.

Read more

Site Visits: Sample Resources Available

28 Nov, 2012

Resources Available: Sample Resource Kits Sample Site Visit Schedules Sample Follow Up Letters Timelines Checklists Planning Forms Innovative and Unique Site Visit Ideas Building Relationships with Legislators Communicating with Legislators Site Visit Case Studies Sample Senior Executive Letters Regarding Site Visits Media Strategies for Your Visit Sample Invitations Contact...

Read more

Site Visits: Points of Interest

28 Nov, 2012

Your have your agenda. What’s theirs? Here are the types of facts your legislator might want to know: The number of people your facility employs The average payroll of your facility Products you manufacture or services you provide The amount of sales dollars and how they are allocated for...

Read more

Site Visits: Best Times to Schedule

28 Nov, 2012

Logically, you will have the greatest success for scheduling an in-district site visit when the legislators are most likely back in the district already. These windows of greatest opportunity revolve around the Congressional calendar’s recess schedule. Below are the typical time frames each year when Congress is on a...

Read more

Seven Strategies for Grassroots in the Regulatory Process

28 Nov, 2012

Public affairs professionals are increasingly engaged in the regulatory process. During the 2011 National Grassroots Conference, John Funderburk, director of advocacy for the Alzheimer’s Association, and Elise Brooks, communications manager for the Financial Services Roundtable, shared these key tips for leveraging grassroots advocates when navigating regulatory waters.  1)      Understand your subject and your...

Read more

How To Write To Elected Officials

28 Nov, 2012

Power of a letter: Letters from home have become the primary form of contact for a legislator with the voters back home – and, as a result, the main source for assessing the views of his or her constituency. Your letter can and should be part of that input. Form...

Read more

How To Make Effective Advocacy Phone Calls

28 Nov, 2012

While it usually is best to put your views in writing to your legislators, when a vote is scheduled to take place immediately, calling your representative’s office is a very effective way to make your views known. Some points to keep in mind: Unless you are a personal friend...

Read more

Fly-Ins: Tips and Tricks for Scheduling Congressional Appointments

28 Nov, 2012

1. Determine who will be scheduling the appointments: attendees themselves or the sponsoring organization. If possible, the sponsoring organization should handle scheduling Provides the service to attendees Sponsoring organization typically has the resident expertise on Hill dos and don’ts for scheduling Doing so designates one contact person to schedule on...

Read more

Fly-Ins: Sample Resources Available

28 Nov, 2012

To request materials or to brainstorm ideas for your conference, contact Rikki Amos, Director of U.S. Public Affairs Practice at 202.787.5973 or by email. Fly-In Speakers If you are looking for a speaker at your fly-in to talk about grassroots advocacy, communicating with Congress, or a variety of other topics we can help...

Read more

Fly-Ins: Core Components of a Successful Program

28 Nov, 2012

The Legislative Conference or Fly-In is the full-fledged, hands-on advocacy opportunity for your membership. The logistical challenges of size, planning, and coordination can be quite daunting. However, the return on investment (when done right) is the increased education and motivation of your advocacy network and increased awareness of your...

Read more

Fly-Ins: A Corporate Case Study

28 Nov, 2012

THE TIMELINE 12 Months – Secure hotel rooms/establish budget for event 9 Months – Set up planning committee and finalize invite list 6 Months – Line up speakers and develop agenda/program 3 Months – Confirm meetings participants/event walk through 1 Month – Make calls to member offices to set...

Read more

Creative Grassroots Engagement Ideas for Associations

28 Nov, 2012

See the creative side of your fellow grassroots practitioners. Below are suggestions shared by association participants at a recent National Grassroots Conference when they joined a round-robin exchange on the innovative ways they’ve gotten advocates to respond to a call to action, attend an event, register to vote, visit...

Read more

Calls to Action: Using Multiple Channels to Activate

28 Nov, 2012

Using e-mail to distribute your calls to action provides many benefits. It’s inexpensive, easy, accessible, and linked to your database. However, don’t let those conveniences keep you from embracing multiple distribution channels for your alert. Using multiple channels can increase awareness by doing something different, reach unreachable audiences, and...

Read more

Calls to Action: How to Incorporate Political Messaging

28 Nov, 2012

Winning at the Grassroots Chapter 23 (excerpt) FUNDAMENTALS OF POLITICAL COMMUNICATIONS Framing and Effectively Delivering Strategic Messages By: Bill Greener III Communications is simply a tactic that allows you to reach a tactical and/or strategic target group or groups. It is not magic nor is it much different from...

Read more

Calls to Action: 10 Questions to Ask Yourself Before Sending

28 Nov, 2012

By Rikki D. Amos Director, U.S. Public Affairs Practice Public Affairs Council Your sources are telling you that there is actually going to be movement on your issue. Now is the time to send a call to action and have your advocates heard. Tick… Tock… Tick… Tock… The clock...

Read more