Doing More with Less: Advocacy & Government Relations Innovation on a Budget

13 May, 2014

Tony Kudner, program manager of grassroots advocacy at the National Hospice and Palliative Care Organization, provides tips for using low-cost, effective web tools to educate and communicate with your community.

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Best Practices for Creating an Effective Brand To Boost Your PAC and Grassroots Programs

02 Dec, 2013

Does your PAC or grassroots program have a recognizable brand identity? What is it? How can you develop it further and use it more effectively?

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Maximizing Your Impact: Grassroots Goes Retro

13 Nov, 2013

In many cases, the pen and the person are mightier than the tweet or the "like." This is true when it comes to activating grassroots advocates.

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What Is a Key Grassroots Strategy?

13 Nov, 2013

Appealing to both the head and the heart is vital to grassroots success, says the Council’s Rikki Amos.

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Legal: What is Express Advocacy?

28 Nov, 2012

A communication that includes a message that urges the election or defeat of one or more clearly identified candidate(s). Clearly Identified Candidates: A candidate is clearly identified if the communication contains: The candidate’s name, nickname, or image. Any unambiguous reference to the person or their candidacy, such as “the...

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Legal: What is Electioneering Communication?

28 Nov, 2012

Any broadcast, cable or satellite communication that fulfills each of the following conditions: The communication refers to a clearly identified candidate; The communication is publicly distributed shortly before an election for the office that candidate is seeking (60 days prior to the general election and 30 days prior to a  primary);...

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Five Precepts for Modern Media Relations

28 Nov, 2012

 Conduct media and blogger audits: ·         Understand who covers the topics issues, and stories that are critical to your business ·         Apply FLEE: o    Find o    Listen o    Educate o    Engage ·         Audits will help you identify the key influencers ·         Do the research now so you can act quickly later ·         Social media and mainstream media embrace...

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Creative Grassroots Engagement Ideas for Associations

28 Nov, 2012

See the creative side of your fellow grassroots practitioners. Below are suggestions shared by association participants at a recent National Grassroots Conference when they joined a round-robin exchange on the innovative ways they’ve gotten advocates to respond to a call to action, attend an event, register to vote, visit a legislator,...

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10 Things Everyone Needs to Know About Effective Grassroots Communication

28 Nov, 2012

It’s not about you. It’s not about the company or the Public Affairs Department. It’s about the people who are reading the document. The work is over before it starts. Before writing a single word, ask yourself: When the reader finishes this, what is the one thing I want...

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13 Communication Tips for Your Political Involvement Program

28 Nov, 2012

At a recent Council workshop, communications expert Doug Williams shared key strategies for how to write communications that have impact. From social media and videos to websites, press releases and speeches, he shared many great ideas. Below are thirteen highlighted tips from the seminar. Lesson #1: Today (especially for grassroots professionals) it’s important to keep...

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