What Are the Best Methods for Engaging Senior Executives in Grassroots?

16 Jun, 2014

Engaging your company's top executives is key to your grassroots efforts' success. Senior leaders have a holistic view of your organization that makes them powerful messengers and prime motivators. But how can you convince them to invest their valuable time in engaging? This guide offers six tips for doing...

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Seven Strategies for Grassroots in the Regulatory Process

28 Nov, 2012

Public affairs professionals are increasingly engaged in the regulatory process. During the 2011 National Grassroots Conference, John Funderburk, director of advocacy for the Alzheimer’s Association, and Elise Brooks, communications manager for the Financial Services Roundtable, shared these key tips for leveraging grassroots advocates when navigating regulatory waters.  1)      Understand your subject and your...

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PAC: Talking Points to Support PAC and Grassroots Coordination

28 Nov, 2012

Many of the most successful politically involved organizations get that way because of their continued dedication to strategically linking their various political involvement programs. Below are several talking points to support your efforts to “synergize.” What do grassroots advocacy networks have in common with PACs? 1. Both rely on political...

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PAC: Coordinating a PAC With a Grassroots Program

28 Nov, 2012

To sustain an effective PAC and grassroots program simultaneously, the program administrator(s) must explore opportunities for coordinating their organization’s PAC with the organization’s formalized “key contact” program, broadbased grassroots effort and/or general political education/civic involvement endeavors. Why? Because political education is the common denominator for generating employee interest in...

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PAC: Challenges of Coordinating PAC and Grassroots

28 Nov, 2012

Many of the most successful politically involved organizations get that way because of their continued dedication to strategically linking their various political involvement programs. Below are several talking points to point out challenges and possible solutions you might face when attempting to coordinate your programs. What challenges do some...

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Meal or Local Transportation for a Federal Legislator Incident to a Visit to a Business Site

28 Nov, 2012

The Standards Committee has recognized that at times in the course of performing one’s official duties at House expense, a Member or staff person will be offered a de minimis amount of food or transportation as a courtesy. For example, one might be offered a meal in the company...

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Coalitions: Seven Essential Steps to Building a Coalition

28 Nov, 2012

Once your organization has decided to form a coalition it is important to advance the coalition in a strategic manner. This fundamentals guide is a great place to start when planning to build a coalition. 1. Define Objectives and Environment Define the issue and your organization’s objectives. What is the...

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Coalitions: Benefits and Challenges

28 Nov, 2012

In today’s polarized political climate coalitions are becoming a more frequently used tool to demonstrate broader support on issues of concern. However, there are benefits and challenges to working with coalitions and both should be weighed carefully before deciding to enter or establish a coalition. Benefits to Coalitions You...

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