What Are the Best Methods for Engaging Senior Executives in Grassroots?

16 Jun, 2014

Engaging your company's top executives is key to your grassroots efforts' success. Senior leaders have a holistic view of your organization that makes them powerful messengers and prime motivators. But how can you convince them to invest their valuable time in engaging? This guide offers six tips for doing...

Read more

General Mills Gears Up Its GOTV Campaign

02 May, 2014

In 2014, General Mills' get-out-the-vote program has taken center stage in its grassroots efforts.

Read more

Promoting ‘Get Out the Vote’ Efforts in Your Organization

31 Mar, 2014

Now is the best time to start planning your "get out the vote" strategy. This members-only resource provides ideas on how to incorporate GOTV in your election-year efforts.

Read more

Top 10 Ways to Get Politically Active

28 Nov, 2012

“Health care is a highly regulated and legislated business,” says Patrick Johnston, senior consultant, Government Relations. “And the regulations and legislation that affect Health Net have an impact on Health Net associates. That’s why it’s so important for us to be aware of issues that our business and to...

Read more

Say Thanks with a Small Token

28 Nov, 2012

For Your Advocates Baseball hats Free Food (ice cream, coffee, popcorn) Calendars Candy/food Clothing Coasters Congressional directories Crystal – Eagles, Capitol Dome, etc. Desk clocks Dinners/Receptions Flags flown over the Capitol Framed photos of DC monuments Holiday hams Key chains Letter from CEO Letter openers Mouse pads Mugs Name...

Read more

Rewards and Recognition Items for Every Budget

28 Nov, 2012

What are the best PAC and grassroots gifts you can give? Which of the many possibilities will be clever enough, useful enough, or tempting enough to help convince people that yours is just the kind of political group they really should join? Which gifts may encourage members to be...

Read more

Political Involvement Quotes

28 Nov, 2012

This was compiled in response to inquiries the Public Affairs Council has received for quotations that can be used in a “get-out-the-vote” or “good citizenship” campaign or for grassroots and political action committee materials. “The only thing necessary for the triumph of evil is for good men to do...

Read more

Motivating Your Employees

28 Nov, 2012

To design grassroots programs for optimal employee involvement, grassroots managers need to learn which potential benefits have the greatest expected utility for employees and to what degree employee expectations are influenced by perceptions of the environment, the corporation and the program. A manager may initially persuade an employee that...

Read more

Close Elections in History

28 Nov, 2012

Six presidential elections have been decided by less than one percent of the vote: 1880, 1884, 1888, 1960, 1968, 2000. After the general election in 2008 the Democrats held the presidency and 57 seats in the U.S. Senate, with three elections too close to call.          -In Alaska Mark...

Read more