10 Reasons Why You Should Open a Washington Office

25 Jul, 2017

Regardless of your organization's goals, an office in the nation's capital will set you apart from the competition.

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More Disruptors Impacting Public Affairs

24 Apr, 2017

In the second half of our series, we examine political unpredictability, noise, and corporate pressure to engage on social issues.

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Video Files: Political Disruptors

13 Mar, 2017

In an unpredictable and unstable world, be on the lookout for these three political disruptors … now and in the future.

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The ROI of Global Public Affairs: What, How and Why

22 Jul, 2016

Defining and demonstrating the value of global public affairs tends to be a frustrating topic for those working in the field. In order to communicate the value of the function effectively to management and internal stakeholders, it’s important to examine the “what,” “how” and “why” of ROI.

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Video: What is Issues Management?

10 Jun, 2016

In this video, Sheree Anne Kelly explains why issues management is critical to the success of your public affairs function and outlines a process to implement an effective issues management program within your organization.

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Showcasing the Value of Government Affairs

21 Jul, 2014

This members-only presentation offers methods and case studies on measuring the value of government affairs as well as how to communicate that to non-government affairs staff.

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Corporate Public Policy: Sample Strategic Plan

21 Jul, 2014

This members-only resource suggests a framework for developing a public policy strategic plan and offers best practices for issues management within the context of government relations.

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The Value of Integrating Communications and Government Relations

21 Jul, 2014

In this members-only resource, Council President Doug Pinkham makes the case for breaking down silos between communications and government relations and bringing the two functions together for greater public affairs success.

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How IR Became Invested in Public Affairs

21 Jul, 2014

As business challenges grow more complex, investor relations departments are increasingly turning to public affairs teams to help engage with investors and manage corporate risk.

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FCPA, U.K. Bribery Act and Beyond: Guidance for Global Public Affairs

06 Feb, 2014

With overseas corporate bribery scandals making headlines in recent years, anti-corruption and compliance issues have received renewed attention from the international business community. But transparent and compliant public affairs efforts can help companies avoid risk. This members-only resource provides basic information on the U.S. Foreign Corrupt Practices Act, the...

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Engaging Conversations

18 Dec, 2013

In the past 20 years, traditional strategies for improving corporate reputations, serving communities or influencing government policy have undergone a fundamental shift. One-way communication is out. Stakeholder engagement is in. Here's a look at how companies are focusing on meaningful engagement.

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‘I’m Sorry You Feel That Way’

25 Nov, 2013

Why do so many public apologies sound incomplete or insincere? And what’s the benefit of a well-executed apology?

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What’s the Relationship Between Issues Management and Measuring Public Affairs?

13 Nov, 2013

Showing how public affairs and issues management affect the bottom line is an important way to demonstrate the core value the functions bring to your business, says the Council’s Sheree Anne Kelly.

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Six Things the Smartest Crisis Communications Plans Include

12 Nov, 2013

Does your organization have a communications plan ready should a crisis arise? Here are six tips on how to get your message out most effectively.

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Management Tip: 4 Key Words

24 Sep, 2013

Former Marriott International CEO J.W. Marriott Jr. told The New York Times he learned an important management lesson from President Eisenhower — something he now refers to as "the four most important words in the English language."

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Favorable Publicity Can Be a Precursor to Controversy

26 Aug, 2013

An important lesson in crises: When public figures get used to positive coverage in their ascension, they risk falling from grace with comparable force.

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Pinkham Testifies on Stakeholder Communications Best Practices Before House Subcommittee

25 Jul, 2013

Council President Doug Pinkham was one of four people called to testify before the House of Representatives’ Homeland Security Subcommittee on Oversight and Management Efficiency, in a hearing focused on how the Department of Homeland Security can better communicate with the public.

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Bad Publicity = Valuable Instruction

17 Jun, 2013

Some good news about bad news: It can alert a company to problems that, once recognized, can be dealt with — making the company even stronger.

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Q & A: Crisis Communications

03 Jun, 2013

"Crisis is inevitable," says John Davies, CEO of Davies Public Affairs. But if you prepare and know how best to respond, you can turn "a bad day into an opportunity," he says. Read on for John's top tips and best practices for handling a crisis.

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Embedded Reporters Cover Disaster Recovery Efforts

15 May, 2013

Duke Energy, Pepco and others are harnessing the power of the media (and social media) to tell their story by embedding reporters to cover their disaster recovery efforts in real time.

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‘Radical Transparency’ Builds Trust

08 Apr, 2013

The 2013 Edelman Trust Barometer found that public trust of large institutions remains low, though there was a slight uptick for business and government.

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In Any Crisis, Show Concern

25 Mar, 2013

What the public looks for in a crisis is genuine remorse.

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Issues Management Demystified

10 Jan, 2013

Whether you’re starting from scratch or looking for strategies to make your current systems more effective, join us to learn how to establish an infrastructure that allows you to be proactive, set clear issue priorities and be ready to address unexpected problems. This program is eligible for 2 core...

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Helpful Resource Organizations and Websites

30 Nov, 2012

If you need to conduct more in-depth research in a particular field of public affairs, follow these links to other public affairs organizations that can assist you. Institute for Crisis Management Provides crisis communications consulting services. http://www.crisisexperts.com/ Issue Management Council Advances the concept and disciplines of issue management through...

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Strategic Issues Management Program Overview

29 Nov, 2012

Click HERE to view a presentation on creating a strategic issues management process.

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Mobilizing to Defend Against “Predictable Surprises”

29 Nov, 2012

View PDF here

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Issue Advocacy Video Samples

29 Nov, 2012

AARP  http://www.youtube.com/watch?v=KSByGiMLQSY Description: The ad calls for people to join AARP and support their fight for American senior citizens.  Makes specific mention of Social Security, pensions and medicare.  American Beverage Association http://www.youtube.com/user/AmericanBeverage Description: The ABA created a video response to an ABC World News segment on the health ramifications of soda.   American...

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Integrate Your Issues Management

29 Nov, 2012

By Douglas G. Pinkham, President, Public Affairs Council One of the most important steps an organization can take to improve coordination of external functions is to create an integrated issues management system. There are many models for issues management available from the Public Affairs Council and other sources. The...

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Growing Importance of Issues Management

29 Nov, 2012

By: Doug Pinkham, President, Public Affairs Council  The crux of Issue Management is closing the gap between stakeholders’ expectations and an organization’s policies. Several important facets of today’s political and socioeconomic environment have increased the visibility of these gaps and rendered the task of closing them more daunting. It...

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Emerging Issues in the Corporate Environment

29 Nov, 2012

By: Doug Pinkham President, Public Affairs Council Philip Tetlock wrote a book called Expert Political Judgment: How Good is It? How Can We Know? that skewered so-called futurists by painstakingly analyzing forecasts made by 284 people over a 20-year period. What he found was that pundits who make predictions...

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Crisis Managers Confront “Unknown Fears,” Sandman Says

29 Nov, 2012

Here’s a scary thought: Public outrage in coming years will arise from fears the precise source of which no one – not least those most outraged – will be able to define or understand. The vague nature of these perceived threats will make life difficult for anyone who must...

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Communicating the Right Way When Something Goes Really, Really Wrong

28 Nov, 2012

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10 Pitfalls in Risk Communication- And How to Avoid Them

28 Nov, 2012

1.     Pitfall: Jargon Do: Define fine all technical terms and acronyms. Don’t: Use language that may not be understood by even a portion of your audience. 2.     Pitfall: Humor Do: If used, direct it at yourself. Don’t: Use it in relation to safety, health, or environmental issues. 3.     Pitfall: Negative allegation Do: Refute the allegations...

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How Mattel Regained Its Rep

24 Apr, 2012

In July 2007, when Mattel learned of toxic lead paint in some of its toys sold in Europe, there was concern at the company but little panic. The maker of Barbie, Hot Wheels, Fisher-Price and Disney products already had a 114-page plan in the event of such a crisis,...

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New Foundation Study Points Public Affairs Professionals Toward Enterprise Risk Management

14 Dec, 2010

“(A)s companies try to recover from a devastating global recession… the news is full of stories about companies facing huge calamities… and major political changes… At the same time, companies are coming to grips with other long-term threats, including political instability abroad and the rising cost of doing business...

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