The ROI of Global Public Affairs: What, How and Why

22 Jul, 2016

Defining and demonstrating the value of global public affairs tends to be a frustrating topic for those working in the field. In order to communicate the value of the function effectively to management and internal stakeholders, it’s important to examine the “what,” “how” and “why” of ROI.

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Showcasing the Value of Government Affairs

21 Jul, 2014

This members-only presentation offers methods and case studies on measuring the value of government affairs as well as how to communicate that to non-government affairs staff.

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Corporate Public Policy: Sample Strategic Plan

21 Jul, 2014

This members-only resource suggests a framework for developing a public policy strategic plan and offers best practices for issues management within the context of government relations.

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The Value of Integrating Communications and Government Relations

21 Jul, 2014

In this members-only resource, Council President Doug Pinkham makes the case for breaking down silos between communications and government relations and bringing the two functions together for greater public affairs success.

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FCPA, U.K. Bribery Act and Beyond: Guidance for Global Public Affairs

06 Feb, 2014

With overseas corporate bribery scandals making headlines in recent years, anti-corruption and compliance issues have received renewed attention from the international business community. But transparent and compliant public affairs efforts can help companies avoid risk. This members-only resource provides basic information on the U.S. Foreign Corrupt Practices Act, the...

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Engaging Conversations

18 Dec, 2013

In the past 20 years, traditional strategies for improving corporate reputations, serving communities or influencing government policy have undergone a fundamental shift. One-way communication is out. Stakeholder engagement is in. Here's a look at how companies are focusing on meaningful engagement.

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Helpful Resource Organizations and Websites

30 Nov, 2012

If you need to conduct more in-depth research in a particular field of public affairs, follow these links to other public affairs organizations that can assist you. Institute for Crisis Management Provides crisis communications consulting services. http://www.crisisexperts.com/ Issue Management Council Advances the concept and disciplines of issue management through...

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Strategic Issues Management Program Overview

29 Nov, 2012

Click HERE to view a presentation on creating a strategic issues management process.

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Mobilizing to Defend Against “Predictable Surprises”

29 Nov, 2012

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Issue Advocacy Video Samples

29 Nov, 2012

AARP  http://www.youtube.com/watch?v=KSByGiMLQSY Description: The ad calls for people to join AARP and support their fight for American senior citizens.  Makes specific mention of Social Security, pensions and medicare.  American Beverage Association http://www.youtube.com/user/AmericanBeverage Description: The ABA created a video response to an ABC World News segment on the health ramifications of soda.   American...

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Integrate Your Issues Management

29 Nov, 2012

By Douglas G. Pinkham, President, Public Affairs Council One of the most important steps an organization can take to improve coordination of external functions is to create an integrated issues management system. There are many models for issues management available from the Public Affairs Council and other sources. The...

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Growing Importance of Issues Management

29 Nov, 2012

By: Doug Pinkham, President, Public Affairs Council  The crux of Issue Management is closing the gap between stakeholders’ expectations and an organization’s policies. Several important facets of today’s political and socioeconomic environment have increased the visibility of these gaps and rendered the task of closing them more daunting. It...

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Emerging Issues in the Corporate Environment

29 Nov, 2012

By: Doug Pinkham President, Public Affairs Council Philip Tetlock wrote a book called Expert Political Judgment: How Good is It? How Can We Know? that skewered so-called futurists by painstakingly analyzing forecasts made by 284 people over a 20-year period. What he found was that pundits who make predictions...

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Crisis Managers Confront “Unknown Fears,” Sandman Says

29 Nov, 2012

Here’s a scary thought: Public outrage in coming years will arise from fears the precise source of which no one – not least those most outraged – will be able to define or understand. The vague nature of these perceived threats will make life difficult for anyone who must...

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Communicating the Right Way When Something Goes Really, Really Wrong

28 Nov, 2012

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10 Pitfalls in Risk Communication- And How to Avoid Them

28 Nov, 2012

1.     Pitfall: Jargon Do: Define fine all technical terms and acronyms. Don’t: Use language that may not be understood by even a portion of your audience. 2.     Pitfall: Humor Do: If used, direct it at yourself. Don’t: Use it in relation to safety, health, or environmental issues. 3.     Pitfall: Negative allegation Do: Refute the allegations...

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New Foundation Study Points Public Affairs Professionals Toward Enterprise Risk Management

14 Dec, 2010

“(A)s companies try to recover from a devastating global recession… the news is full of stories about companies facing huge calamities… and major political changes… At the same time, companies are coming to grips with other long-term threats, including political instability abroad and the rising cost of doing business...

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