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Public Affairs Management Seminar

Who Should Attend?

  • Current and future leaders of integrated public affairs departments
  • Professionals at all levels who are taking on new advocacy or reputation management responsibilities
  • Professionals who need cross-training in public affairs functions
  • Anyone who communicates about public affairs initiatives
  • Those who are working toward their Certificate in Public Affairs Management

What will you learn and experience?

  • Best practices for each public affairs function
  • Strategies for managing an integrated department
  • Techniques for improving internal and external communication
  • Tips for motivating employees
  • How to leverage public affairs in today’s political reality


“A very good overview of the discipline. Helped me see how all of the elements of public affairs come together to form a cohesive whole.”
– Matt Meenan, Senior Director of Public Affairs, The Aluminum Association

“Excellent overview of public affairs, and I found out about resources that I wasn’t aware of.  I needed this training years ago.”  
– Laurie Roy, Human Resources & Community Relations Manager, Alcoa, Inc.

“I went home highly motivated to pump up my PA/GA efforts after having attended this seminar. I’ve been doing this role for almost a year, and your seminar did two things for me. 1.) It confirmed for me a lot of things I have been experiencing and feeling in the field as being dead on, and 2.) It pointed me to ways to redirect my energies, focusing towards more productive directions.”
– Jim Kvedaras, Director, U.S. Government Affairs, Canadian National

“As someone new to Public Affairs, this conference was educational and informative and provided me with opportunities to interact with peer professionals.”
– Mary P. Sevakis, Political Activities Administrator, DTE Energy Co.

Profiles of Past Participants

Vice President, Government Affairs

Director, State Government Relations

Vice President, Corporate Communications
Linde North America

Director of Communications
National Association of Mutual Insurance Companies

Vice President, Deputy General Counsel and Government Relations
Office Depot

Associate Director, Advocacy
Talecris Biotherapeutics

Manager, Public Affairs
Walt Disney Parks and Resorts

Other Participating Organizations Have Included:

Advanced Medical Technology Association
Affiliated Computer Services, Inc.
Altria Corporate Services, Inc.
American Academy of Pediatrics
American Association of Nurse Anesthetists
American Association of Orthopaedic Surgeons
American Bar Association
American Chemistry Council
American College of Emergency Physicians
American College of Radiology
American Dental Association
American Farm Bureau Federation
American Gas Association
American Hotel & Lodging Association
American Orthotic and Prosthetic Association
Anthem Blue Cross and Blue Shield
Aristotle, Inc.
Association Managers, Inc.
Automotive Aftermarket Industry Association
BAE Systems
Baker & Daniels
Baker Hughes Incorporated
Bank of America Corporation
Bank One Corp.
Business Software Alliance
Calpers/Office of Governmental Affairs
Calpine Corporation
Capital One Financial Corporation
Capital Strategies, Inc.
Cardinal Health, Inc.
Cargill, Incorporated
Celanese, Inc.
CenterPoint Energy
CF Industries, Inc.
Ciba Specialty Chemicals Corp.
CNA Surety
Columbia Gas Transmission
Conference of State Bank Supervisors
Constellation Energy Group
Consumer Electronics Association
Coors Brewing Company
Darden Restaurants, Inc.
Democracy Data & Communications, L.L.C.
Dittus Communications
Dow Corning Corporation
Dowling, Langley & Associates
DTE Energy Co.
Edison Electric Institute
Education Testing Service
El Paso Corporation
Electricidad De Caracas
Evans & Black
Exelon Corporation
Express Scripts, Inc.
Exxon Mobil Corporation
Fidelity Investments
General Mills, Inc.
General Motors Corporation
Gnossos Software, Inc.
Grassroots Enterprise
Harley-Davidson Motor Company
Harrah’s Entertainment, Inc.
Healthcare Distribution Management Association
Heineken U.S.A., Inc.
Hewlett-Packard Company
Housing Opportunities Commission
Humana Inc.
IBM Corporation
Idaho Department of Environmental Quality
IGG Communications, INC
Integrated Electrical Services
International Council of Shopping Centers
International Dairy Foods Association
International Paper
JM Family Enterprises, Inc.
Johnson & Johnson
Juno Online
Kansas City Power & Light Co.
Kelly Services, Inc.
Legislative Demographic Services
Lexmark International, Inc.
Liberty Mutual Insurance Company
Lincoln National Corporation
Matanuska Telephone Association
Merck & Co., Inc.
Michael E. Dunn & Associates, Inc.
Microsoft Corporation
Millian Byers Associates LLC
Mindshare Internet Campaigns, L.L.C.
Mitsui & Co. (U.S.A.) Inc.
Mutual of Omaha Insurance Company
Mylan Laboratores Inc.
National Association of Mutual Insurance Companies
National Association of Real Estate Investment Trusts
National Cable & Telecommunications Association
National Council of Teachers of Mathematics
National Federation of Independent Business
National Marine Manufacturers Association
Nationwide Insurance Companies
New York State Nurses Association
NiSource Inc.
Northrop Grumman Corporation
Nuclear Energy Institute
Oregon Association of Realtors
PA Institute of CPA’s (PICPA)
Pfizer Inc.
Philip Morris USA
Piedmont Natural Gas
Pinnacle West Capital Corporation
Potlatch Corporation
Progress Energy
Purdue Pharma L.P.
Reckitt Benckiser Inc.
Reliant Energy
Reliant Energy Delivery Group
Robert Bosch Corporation
Russell Reynolds Associates
Sagamore Associates/Baker & Daniels
Sandia National Laboratories
SAP America, Inc.
Scripps Networks
Sempra Energy
Siemens Corporation
Southern Company
Sprint Corporation
State Farm Insurance Companies
Sunoco, Inc.
Tesoro Petroleum Corporation
Texans for Lawsuit Reform
Textron Inc.
The Association of Public Television Stations
The Boeing Company
The Business Roundtable
The Dow Chemical Company
The Ferguson Group, LLC
The Fund for American Studies
The Jefferson Group, Inc.
The Procter & Gamble Company
TXU Business Services
TXU Electric and Gas
Tyco International Ltd.
Unisys Corporation
United Parcel Service
Vectren Corporation
Verizon – New Jersey, Inc.
Visteon Corporation
Washington Gas
Washington Group International
Whirlpool Corporation
Widmeyer Communications, Inc.
Wyeth Pharmaceuticals
Xcel Energy