January 25, 2017
10 a.m. − 12:15 p.m. EST
Washington or Virtual

Agenda | Registration & Fees | Conference Location

Join us in the afternoon for Communicating in a Crisis! Get 10 percent off if you register for both events in this series. Get the code here. Some restrictions may apply.

Are you just capturing metrics or are you measuring and optimizing for success?

In the digital advertising age, almost everything is measurable. But does your organization understand the slew of analytics and reports out there so you can improve your reach and impact? When you use digital analytics successfully, you can recognize important trends or issues and adjust your campaign as needed.

This workshop will help advocacy and communications professionals to run, measure, optimize and effectively report on their digital advocacy efforts.

This session will cover topics such as:

  • The best ways to track, monitor and report your digital advocacy campaign’s success
  • Using social listening to optimize your organization’s message and increase your action rate
  • Identifying your organization’s unique key performance indicators (KPIs) and understanding what they tell you
  • How to evaluate the effectiveness of different advertising and social media platforms
  • Creating data-rich and narrative-driven reports for senior management

Join us for this two-hour event that will help you improve your next public affairs or advocacy campaign.


Anna Luke
Deputy Director of Community and Online Engagement
American Wind Energy Association
John Randall
Vice President of Digital
CRAFT | Media/Digital
David Ward
Director, Public Affairs
American Wind Energy Association

This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.