Building a political involvement program in a technical industry? Learn how to effectively educate and engage your advocates in a language they speak.
Public policy is complex and the political system can be frustrating for those who don’t work in Washington. For example, it may be difficult to turn scientists, engineers, Ph.D.s and other non-politicos into PAC donors or successful grassroots advocates, but as an advocacy professional, it’s your job to ensure that your advocates understand the issues and see the value in engaging.
Join us to hear from corporations and associations that have successfully converted their highly educated employees into politically engaged advocates.
This workshop will address topics such as:
- Training technical audiences (e.g., doctors, engineers, scientists) and other non-politicos to communicate successfully with policymakers, stakeholders and the media
- Best practices for keeping this audience engaged in your programs and aware of the value of political involvement
- Building an advocate education program that can improve your engagement rate and PAC receipts
This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements