9:30 a.m. − 4 p.m. EDT
Washington or Virtual
Digital advertising may be the most powerful tool in your public affairs toolbox.
Online advertising can help your organization improve its image, influence policymakers and engage potential supporters. In the 2016 Public Affairs Council survey on Digital Advertising for Public Affairs, 43 percent of respondents stated that their digital advertising budgets will increase in the future.
Are you effectively using your digital advertising budget to accomplish your goals?
While the sheer number of advertising platforms has grown, so has the ability to target and measure the success and reach of your digital advertising campaigns.
Join us for this full-day intensive workshop geared toward advocacy and communications professionals who want to improve their knowledge of numerous platforms and build upon their techniques.
Hear from digital experts representing:
- Advertising and communications firms
- Corporate and association communications teams
- Social media platforms
- News publishers and native advertisers
- Online video and radio advertisers
These experts will share the best practices for buying, optimizing and measuring digital advertising campaigns. In addition, you will hear from several leading organizations who have successfully used digital advertising to improve their advocacy efforts.
This program is eligible for 3 credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5.5 credits toward your CAE application or renewal professional development requirements.