Intensive Workshop: Digital Advertising for Public Affairs

08 Jan, 2013
March 30, 2017
9:30 a.m. − 4 p.m. EDT
Washington or Virtual

Agenda | Registration & Fees | Conference Location | Who Should Attend

Digital advertising may be the most powerful tool in your public affairs toolbox.

Online advertising can help your organization improve its image, influence policymakers and engage potential supporters. In the 2016 Public Affairs Council survey on Digital Advertising for Public Affairs, 43 percent of respondents stated that their digital advertising budgets will increase in the future.

Are you effectively using your digital advertising budget to accomplish your goals?  

While the sheer number of advertising platforms has grown, so has the ability to target and measure the success and reach of your digital advertising campaigns.

Join us for this full-day intensive workshop geared toward advocacy and communications professionals who want to improve their knowledge of numerous platforms and build upon their techniques.

Hear from digital experts representing:

  • Advertising and communications firms
  • Corporate and association communications teams
  • Social media platforms
  • News publishers and native advertisers
  • Online video and radio advertisers

These experts will share the best practices for buying, optimizing and measuring digital advertising campaigns. In addition, you will hear from several leading organizations who have successfully used digital advertising to improve their advocacy efforts.


Adjoa Adofo
Director of Communications
Better Medicare Alliance
Jacquelyn Cameron
Vice President of Client Solutions
The Washington Post
Andrew Carroll
Politics, Government, & Advocacy Sales
Johanna Derlega
The Hill
Aaron Lichtig
Head of Industry
Google, Inc. 
Peter Ludgin
Vice President
Audience Partners
Nick Meads
Account Executive, Advocacy and Associations
Google, Inc.
Erica Pyatt
Senior Account Executive – Advocacy & Government
LinkedIn Corporation
 Mary Schaper
Digital Communications Manager
American Petroleum Institute
Mike Senich
Client Partner

This program is eligible for 3 credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5.5 credits toward your CAE application or renewal professional development requirements.