Writing Workshop: Persuasive Writing

02 Nov, 2016

March 22, 2017

1:30 − 3:45 p.m. EDT
Washington or Virtual

Agenda | Registration & Fees | Location

Join us in the morning for Leveraging Reputation Management for Public Affairs! Get 10 percent off if you register for both events in this series. Get the code here. Some restrictions may apply.

Your public affairs writing must always be persuasive, powerful and credible.

Convincing both your advocates and the general public that your organization’s policy position is the correct one is of fundamental importance to any advocacy campaign. Public affairs and communications professionals should be able to successfully increase engagement and position your organization by crafting powerful content.

Refine and improve your persuasive writing skills and get answers to these common questions:

  • What are the elements of a successful advocacy email, tweet or Facebook post?
  • What improves the chances of an op-ed or opinion piece being published?
  • What are the best practices and tactics for writing persuasive advocacy content?
  • How can you develop a logical, compelling and fact-based policy argument?

Join us for this workshop and you’ll walk away with an enhanced understanding of persuasive writing strategies.  


Jeff Weintraub, Principal of Weintraub Communications, offers strategic guidance and hands-on execution for programs that support public policy advocacy and burnish the public profiles of organizations and leaders. Drawing on three decades of experience managing communications for a broad range of U.S. and international NGOs, government agencies, corporations, trade associations and research institutions, he was a Senior Vice President and Partner at FleishmanHillard International Communications in Washington, D.C., and senior program staffer for the American Jewish Committee.


This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.