>>Back to Overview

Writing Workshop: Persuasive Writing
March 22, 2017
Washington or Virtual



Jeff Weintraub
Weintraub Communications


1:30 p.m.
Principles of Persuasive Writing

Persuading or engaging audience is a key component in the work of advocacy and public affairs professionals. But different messages work for difference audiences and finding the right message can be difficult. Hear from a communications expert who, in addition to sharing examples of strong persuasive writing, will discuss:

  • Identifying and developing a persuasive policy argument
  • Simplifying and removing industry jargon from your advocacy writing
  • Developing a coherent message that resonates with your target audience

2:30 p.m.
Networking Break

2:45 p.m.
Crafting a Persuasive Op-ed, Call-to-Action, or Social Media Alert

While public affairs professionals often write, they are rarely trained as professional writers. This session will delve into several of the most powerful persuasive tools: the op-ed, the email action alert and the social media alert. Join our communications expert for a session on best practices for:

  • Writing op-eds with a high placement rate
  • Understanding the elements of an op-ed, the op-ed process and how your organization can craft a newsworthy opinion piece
  • Crafting compelling action alert or advocacy call-to-action message
  • Creating social content that can motivate an audience to take action