June 21, 2017
2 − 3 p.m. EDT

To get buy-in for and to grow your digital advocacy programs, it’s critical that you demonstrate their power and effectiveness.

Effective measurement and reporting are crucial elements to ensuring your efforts are both properly recognized and aligned with your overall government affairs and public affairs strategy. Key internal stakeholders should have a clear understanding of the value your social media and online advocacy efforts bring to your organization. But which metrics really communicate the ROI of these efforts?

In this webinar, we will discuss:

  • Benchmarking and goal-setting for digital and social advocacy campaigns
  • Understanding how to measure beyond simple likes, impressions and retweets
  • Finding digital measurement tools that provide specifically tailored insights and help you identify when your tactics are advancing your public policy or reputational priorities
  • How to package your “social media for public affairs” story to better report back to your senior leadership or your advocate community


Justin Beland
Director, Health Practice
HCM Strategists

Erin Flior
Senior Director of Digital Communications
Cystic Fibrosis Foundation

This program is eligible for 1 core credit toward the Certificate in Public Affairs Management and 1 elective credit towards Certificate in PAC and Grassroots Management.

Register Member Non-Member
Webinar Participant Only Register $135 $199
Special Package (Participate in the live webinar and receive the audio file for future reference) $165 $229
Recording Only Can’t participant live? Purchase a copy of the recording $135 $199