Thursday, September 21, 2017
2–3 p.m. EDT


Turn your grassroots supporters into effective storytellers.

Many organizations have used their grassroots advocates to lobby policymakers via email, calls, site visits and legislative office meetings. While organizations spend significant time training advocates on their policy issues, compelling storytelling is given less priority. If used properly, storytelling can help your policy message resonate with lawmakers and staff.

During this webinar, you’ll learn how to:

  • Train advocates to develop, craft and deliver a compelling advocacy story
  • Coach your advocates on how to relate their personal experiences to a policy issue
  • Identify advocates and supporters who have the best story to tell
  • Utilize tactics like role-playing to make your advocates more comfortable and to empower them to make their advocacy “asks” more personal

This program is eligible for 1 credit toward the Certificate in PAC and Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.

Register Member Non-Member
Webinar Participant Only Register $135 $199
Special Package (Participate in the live webinar and receive the audio file for future reference) $165 $229
Recording Only Can’t participant live? Purchase a copy of the recording $135 $199