September 12, 2017
10:00 a.m. − 4:00 p.m. EDT
Washington or Virtual
In-person registration is full. Please contact registration@pac.org to be put on the waiting list. Virtual registration is still available.


Agenda  |  Registration & Fees  |  Conference Location


Public affairs professionals: Writing is critical to your job. Do you have the skills you need?

Join us for this intensive writing workshop to build the communication skills necessary for your job.

Distilling dense and complex policy material into succinct and clear writing can be difficult. Many advocacy professionals must successfully engage their audiences across multiple, disparate communication platforms. Whether you’re writing an op-ed for a local newspaper; creating compelling, sponsored content for a Capitol Hill publication; or developing a persuasive advocacy email, we will enhance your communications skill set to help you craft the perfect public affairs message.

Learn core competencies in public affairs writing from a leading communications and public affairs expert. Topics include:

  • Writing authentic and persuasive op-eds for local, national and trade news outlets
  • Creating engaging and targeted social media content
  • Crafting dynamic and persuasive policy issue briefs or one-pagers
  • Developing informative and impactful public affairs and public policy webpages
Featuring:
Doug Williams
President
Fuse 5

This program is eligible for 3 credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.

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