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European Digital Advocacy Summit
19 June 2014  |  Brussels 


18 June 2014

Free Pre-Conference Reception & Screening of NetEffect EU
The Public Affairs Council, together with SevenTwenty Strategies is proud to present the premier screening of NetEffect EU – a documentary about digital democracy in the European Union.

Pre-Conference Reception Location: Stanhope Hotel, Rue du Commerce 9, B-1000 Brussels

19 June 2014

8.30 – 9.00
Coffee and Networking  

9.00 – 9.30
Opening Remarks

András Baneth
Managing director, European office
Public Affairs Council

Keynote Address: How Digital Advocacy Is Shaping EU Affairs
Hear about the EU’s digital agenda from a senior European Commission official, and learn how online tools and social media are shaping advocacy in EU institutions — and what you can expect next.

Robert Madelin
Director general, European Commission

9.30 – 10.30
EU Officials’ View of Digital Advocacy
This interactive panel features European officials and an MEP advisor, who will give their perspectives on what works — and what doesn’t — when you’re trying to convey your message to decision makers in the EU.

Anne Bundgaard Christensen
Former social media officer

European Ombudsman’s Office

Miruna Cugler
Digital and social media officer, European Commission
(Health and Consumer Affairs)

Thibault Lesenecal
Head of Web Communication Unit at European Parliament (acting)

European Parliament



10.30 – 10.45
Coffee Break  

10.45 – 11.30
Successful Online and Media Engagement
What are some best practices for actively reaching and engaging the European media? What role does transparency play? What’s the best way to balance traditional versus social media outreach? Representatives from EurActiv.com and The Telegraph will share their perspectives.

Bruno Waterfield
Brussels correspondent
The Telegraph

Christophe Leclercq

11.30 – 12.45
Best Practices in EU Digital Advocacy
Executives from leading public affairs teams will share case studies on their successful digital advocacy campaigns, detailing how they structured and managed their efforts, and sharing valuable lessons learned. They will also answer your specific questions.

Liam English
Communications Director


Gergely Polner
Head of EU affairs
British Bankers’ Association

Jon Worth
EU affairs blogger/partner
TechPolitics LLP

12.45 – 13.45
Networking Lunch 

13.45 – 15.00
Getting Practical: Building Blocks, Legal Issues and Management
Our panel of experts will discuss where to start with online advocacy, what works for tracking conversations online, decision points for whether to listen or engage and how to find your key influencers. We’ll also cover legal considerations for online efforts.

Nicholas Hodac
Governmental Programs Executive
IBM European office

Chandler Wilson
Head of analytics, campaigns and insights
Intrasoft International

Tom de Cordier
Allen & Overy LLP


15.00 – 15.15
Coffee Break

15.15 – 16.15
Measurement: Tools & Influence
How can you best measure social media engagement? Are petitions useful tools for influencing public policy? Can you quantify how much a retweet or a signature is worth? We’ll discuss these and other important means of measuring your impact and showcasing the ROI of a social media effort.

Simon McDermott
Managing director
New Media Cloud

Brie Rogers Lowery
Country director, UK

16.15 – 16.30
Closing Remarks