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Local and Community Engagement
May 3, 2017
1:30 − 3:45 p.m. EDT
Washington or Virtual


1:30 p.m.
Building a Local Framework
Placing a higher priority on local government-level relationships, community engagement and leveraging public affairs assets is a necessity as more action and impact happen at the local level. We’ll discuss:

  • Big-picture trends: What to expect at the local level
  • Tips for identifying key decision makers and local influencers
  • How to monitor local rule-making and issues
  • Building assets wherever and whenever you need them
  • What political divisiveness may mean for you and your issues at the local level and in engaging with citizen stakeholders
Zanku Armenian
Director, Public Affairs
Southern California Edison
Benjamin Kelahan 

Five Corners Strategies


2:30 p.m.
Networking Break

2:45 p.m.
Creative Engagement Strategies
How can you create local engagement that moves the needle on your issues? In this session, we will explore creative event and engagement strategies that demonstrate how your organization is part of the community.

David Hickey
Vice President, Government Relations
International Sign Association
Belén Mendoza
Vice President, Campaigns


3:45 p.m.