Measuring and Communicating the Value of Government Relations Workshop

21 Dec, 2016

June 29, 2017
10 a.m. − 12:15 p.m. EDT
Washington or Virtual

Agenda | Registration & Fees | Conference Location

Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. Plus, you’ll learn successful strategies for communicating that value to internal stakeholders. We’ll cover:

  • Metrics that go beyond legislative wins and losses, including value added for other functions
  • Which measurement tools produce the types of data that are most valuable to internal stakeholders
  • Which strategies best-in-class government relations teams use to measure their value
  • How to benchmark your program to gain support


Brian Donohue
Virginia Government Relations Director
American Cancer Society Cancer Action Network, Inc.
Michele H. Kimball
President and CEO
Physicians for Fair Coverage
Client Leader, Interel Group
Ed Moreland
Director, Government Affairs
Harley-Davidson Motor Company
Myron Terry
Senior Director, New York City Government Relations
Pfizer Inc.


This program is eligible for 1 credit toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.