Maximizing Grassroots Ambassadors

15 Feb, 2015

July 19, 2017
10 a.m. − 12:15 p.m. EDT
Washington or Virtual

Agenda | Registration & Fees | Conference Location

Join us in the afternoon for Leveraging PAC Champion Programs! Get 10 percent off if you register for both events in this series. Get the code here. Some restrictions may apply.


Investing in your grassroots ambassador program will increase engagement, activation and success. 

Ambassador recruitment, education and communications are critical to making your program top-notch and elevating your overall efforts. But just what makes a “good” ambassador program?

Finding your top advocates — those willing to build relationships with policymakers, recruit other advocates and be your go-to grassroots contacts — isn’t always easy. So how do you build a program that works for your organization?

Join us and our panel of grassroots experts, to discuss the best practices, challenges and solutions to building a top ambassador program. We’ll talk about:

  • Building a strategy for your ambassadors program and finding ways to help it fit in to — and boost — your current grassroots efforts
  • How to identify, recruit and train the right ambassadors and champions, and strategies for motivating them to stay involved
  • Leveraging ambassadors to advance policy objectives and increase stakeholder engagement in advocacy


Meghan DiMuzio
Senior Director, Grassroots Consulting
Forbes Tate Partners, LLC
Paige Donnelly
Public Engagement Manager

Looking to integrate your PAC and grassroots ambassador strategy? Join us in the afternoon for our Leveraging PAC Champion Programs event.

This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1.5 credits toward your CAE application or renewal professional development requirements.