In-District Grassroots and Advocacy Strategies

15 Dec, 2015

June 15, 2017
9:30 a.m. − 12:30 p.m. EDT
Washington or Virtual

Agenda  |  Registration & Fees  |  Conference Location

How are you engaging your advocates and legislators back home?

District-level advocacy is a growing — and increasingly effective — part of a well-rounded grassroots program. Your advocates build long-term relationships with legislators, which is key to advancing your priorities. Through site visits, facility tours, district meetings, town halls and more, organizations can connect advocates with legislators and their staff to discuss their organization, their industry and their policy priorities.

But what elements make in-district engagement most effective?

Join us to discuss:

  • Building a district-level engagement strategy that fits into — and becomes an integral part of — your year-round advocacy strategy
  • Ways to identify advocates, leadership support and other internal resources that help you advance your program
  • Determining which types of events and engagement align best with your organization and your goals
  • Tactical considerations for scheduling events, recruiting advocates and training them on message delivery, managing on-site logistics and working with congressional offices
  • Establishing goals, benchmarking accomplishments and communicating your success to your advocates and leadership


Rikki Amos
Director, U.S. Public Affairs Practice
Public Affairs Council
Candice D. Austin
Director, Public Affairs and Member Engagement
National Association of Manufacturers
Caitlin Demchuk
Specialist, Grassroots Advocacy
American Society of Clinical Oncology
Meaghan Killion Joyce
Political Affairs Manager

International Paper

Richard McDonnell
Director of Employee Advocacy

General Motors Company

This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2.5 credits toward your CAE application or renewal professional development requirements.