June 22, 2017
2 − 3 p.m. EDT

How do you get young professionals to fit into your advocacy strategy?

Which advocates in your pipeline will keep your organization’s advocacy efforts going strong well into the future? If you’re struggling with engaging young professionals in grassroots, join us to hear how organizations are leveraging the next generation of leaders and involving them early on in the process. From special fly-in programs to targeted advocacy campaigns, learn about what interests them, how to grab their attention and how to keep them involved for years to come.

In this webinar, hear about:

  • Top strategies for grabbing the attention of emerging leaders and young advocates
  • How communications tactics can — and should — change when targeting this group
  • Which activities and issues interests the next generation of leaders
  • Ideas for engaging them beyond just one action alert or fly-in


Sage Bauer
Grassroots Manager
American Academy of Ophthalmology
David Pinkham
Manager, Government Affairs
Auto Care Association

This webinar is worth 1 credit towards the Certificate in PAC & Grassroots Management.

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