Successful public affairs executives know more than their policy issues. They know their business.
The landscape of policy debates is changing rapidly across the local, state, federal and international levels, so to be well-positioned for the coming debates, you must ensure that — in addition to being an expert on the politics and the issues themselves — you’re also an expert in the business they will impact. Do you have an internal strategy to engage business units to fully understand the implications of emerging legislative and public affairs priorities?
It’s not a secret that the bottom line motivates actions. Cultivate relationships with business units to get the intel you need to back your public affairs campaigns and find internal champions along the way. Join us for key insights about how to build relationships with your business units, deepen your understanding of your business’s challenges and opportunities and leverage that knowledge to advance your company’s public affairs objectives.
This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.