May 3, 2017
10 a.m. − 12:15 p.m. EDT
Washington or Virtual

Registration & Fees
Conference Location


Join us on May 2 for Public Affairs Compliance Rules & Strategies! Get 10 percent off if you register for both events in this series. Get the code here. Some restrictions may apply.

Ninety-four percent of PACs with a PAC match program find it highly effective in raising PAC funds, according to the Council’s 2016 PAC Match Survey.

Communicating the value of PAC involvement can be a tall order, but PACs with PAC match report that their charitable match is among the most effective benefits they offer. Nevertheless, PAC match programs are not one-size-fits-all. Successful programs look at how the matching benefit fits into their existing structure and how it can provide additional incentive for donors to not only give, but give more.

Whether you want to take an existing PAC match program to the next level or are planning to launch a new benefit, this workshop will help you get there. Join us ahead of your 2018 budgeting process to hear how to:

  • Structure your PAC match program to accomplish your goals
  • Convince senior management of the value of starting to — or continuing to — offer matching funds, including how to answer their most common questions and concerns
  • Implement new PAC match programs or take advantage of your existing PAC match benefit to improve fundraising by promoting it among eligibles
  • Collaborate with partners like your United Way team or your company’s charitable matching program to ease any tensions and help both programs succeed

We’ll also go over the trends in PAC match from the Council’s 2017 PAC Match Survey and hear how best-in-class PACs are using these incentives to boost their fundraising and participation efforts.


Alyssa Aalmo
 PAC Director
Leidos, Inc.
Carly Jiricka
 Political Programs Manager
 McKesson Corporation
Mary O’Reilly
Vice President
Public Affairs Support Services
Tommy Young
PAC Manager
NiSource Inc. 

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.

This program is eligible for 2 credits toward the 
Certificate in PAC & Grassroots Management.