June 27, 2017
9 a.m. − 12:30 p.m. EDT
Washington or Virtual
Join us in the afternoon for Online and Social Media Compliance for PACs & Grassroots Advocacy! Get 10 percent off if you register for both events in this series. Get the code here. Some restrictions may apply.
Even the best PAC programs need to inject new materials and creative ideas into their strategy.
In addition to their fundraising duties, PAC directors are challenged with communications, compliance and candidate support responsibilities. This makes it hard to find the time to identify new ideas that add energy and excitement into their outreach.
In this half-day workshop, hear from top PAC practitioners on the new ideas and strategies that can help you attract new donors and keep the ones you already have happy and making ever-increasing contributions.
Get expert advice and tips for:
- Defining your best prospects and goals and adjusting your strategy to reach them
- Deciding what your campaign should look like so you can have the greatest impact
- Determining which incentives and benefits may be most compelling for potential donors
- Overcoming challenges and concerns, including measuring ROI and getting leadership buy-in for your ideas
This program incorporates case studies and participant interaction. Participants are expected to participate in the discussion and share their knowledge, struggles and success stories.
Bridget Dunn Manager, Government Affairs The Hartford Financial Services Group
Mica Hider Director, AmeriChem PAC American Chemistry Council
Stacie Monroe Political Affairs Manager American Association of Orthopaedic Surgeons
Jeanne Slade Director of Political Affairs American College of Emergency Physicians
Meredith White Political Affairs Manager UBS Americas
This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2.5 credits toward your CAE application or renewal professional development requirements.