September 20, 2017
2 − 3 p.m. EDT

Do you know how to show the true value of your PAC to internal stakeholders?

More than just measuring dollars raised and participation rates, there are other ways to measure the value the PAC brings to your organization. Doing so is critical to ensuring that key internal stakeholders have a clear understanding of what the PAC contributes. Join us to hear how best-in-class PACs are measuring success and how they develop an infrastructure for communicating and sharing their story to build continued support of their efforts.

In this webinar, we’ll cover:

  • The best ways to demonstrate both PAC growth and your own success that address both quantity andquality
  • Which measurement tools produce the types of data that are most valuable to internal stakeholders to show effectiveness and highlight future opportunities
  • How to use benchmarking data from other PACs in your own reporting and measurement
  • How your PAC’s story can demonstrate to leadership and your PAC eligible community why a strong PAC is crucial to your organization’s success

This webinar is eligible for 1 credit toward the Certificate in PAC & Grassroots Management and 1 core credit toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.

Member Non-Member
Webinar Participant Only Register $135 $199
Special Package (Participate in the live webinar and receive the audio file for future reference) $165 $229

Recording Only
Can’t participant live? Purchase a copy of the recording $135 $199