Digital Communications

digital advocacy
23 Sep, 2015

Communications & Digital Advocacy

Communications and Digital Advocacy

Digital communication has transformed the public affairs profession. Social media is now commonly used to connect with grassroots advocates, explain complex policy issues, promote corporate responsibility initiatives and manage reputations. And digital advertising is shifting from an occasional to a core communications strategy.

And there’s evidence that digital advocacy can move the legislative needle. In a 2015 Congressional Management Foundation survey, 71 percent of congressional staff said social media comments from multiple constituents from a specific group or cause would influence an undecided lawmaker.

The Public Affairs Council can help you safely navigate the social media and digital world and develop a successful engagement strategy. Plus, we offer expertise and guidance on traditional communications strategies to ensure you have the right balance of tactics for your advocacy programs.

Here’s what we offer:

One-on-One Advice

Our staff can teach you how to build an online presence, use social media and digital advertising for public affairs and integrate these strategies into a communications plan.

Executive Education

Join these upcoming digital communication education programs to gain expertise and connect with your peers. We hold annual Digital Media Advocacy Summits in Washington, D.C., and Brussels.


We regularly monitor digital communications trends and publish research reports and benchmarking surveys, both in the U.S. and Europe.

Political Involvement Network (PIN)

This network is a free, members-only forum that offers dynamic networking and idea-sharing opportunities.

Publications and Recordings

Check out Council publications and audio recordings with more information on this topic.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email