Communications and Digital Advocacy
Digital communication has transformed the public affairs profession. Social media is now commonly used to connect with grassroots advocates, explain complex policy issues, promote corporate responsibility initiatives and manage reputations. And digital advertising is shifting from an occasional to a core communications strategy.
And there’s evidence that digital advocacy can move the legislative needle. In a 2015 Congressional Management Foundation survey, 71 percent of congressional staff said social media comments from multiple constituents from a specific group or cause would influence an undecided lawmaker.
The Public Affairs Council can help you safely navigate the social media and digital world and develop a successful engagement strategy. Plus, we offer expertise and guidance on traditional communications strategies to ensure you have the right balance of tactics for your advocacy programs.
Here’s what we offer:
Our staff can teach you how to build an online presence, use social media and digital advertising for public affairs and integrate these strategies into a communications plan.
News and Resources
- How Associations Are Using LinkedIn for Public Affairs and Thought Leadership
- Members of the 115th United States Congress with a Snapchat Account
- A Brief Guide to Digital Media Advertising Terms
- Top Corporate Examples of Using Twitter for Public Affairs, Government Relations and CSR
- Four Big Trends in Digital Public Affairs and Advocacy
- Social Media and Other Digital Tools in European Public Affairs
- Video Files: How Should Organizations Approach Social Media?
- Guidance on Social Media Policies for External Audiences