Webinar Recording: The Indoor Generation – a Viral Campaign Linking Marketing to Public Affairs

04 Dec, 2018

Webinar Recording: The Indoor Generation – a Viral Campaign Linking Marketing to Public Affairs

The Indoor Generation video:

This webinar was produced by the Public Affairs Council and conducted by Lisbeth Meng Collignon and Ingrid Reumert of VELUX. It took place on 3 December 2018.

Webinar contents:

00:00 Introductions
02:56 About VELUX
Setting the scene:
04:53 The problem
08:00 VELUX’S challenge
Meeting the challenge:
10:41 Healthy Homes Barometer
20:10 The 4 ‘P’s
22:25 Sustainable Buildings (real life examples)
24:23 The Indoor Generation: the concept
26:50 Pause webinar and watch the Indoor Generation video
27:23 Marketing the IG campaign
29:19 Connecting the commercial message with the public affairs message
32:30 Q & A
37:40 Application to public affairs objectives
41:22 Q & A
44:58 What did we do differently?
46:05 Results
47:23 Key criteria for success
48:38 Q & A
56:14 Public affairs achievements
58:17 Thought leadership

View the recording of the webinar below:

Click here to view the slides.