Virtual Workshop: Engaging Diverse Stakeholders in Legislative Advocacy

01 Apr, 2021

August 18, 2021
10 a.m. – 12:15 p.m. ET

Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including a broad spectrum of perspectives when developing your agenda. 

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management. 


The new Congress is the most racially and ethnically diverse in U.S. history. Legislative leaders today will be looking for advocacy programs that are grounded in equitable representation. Join on us for a discussion on developing advocacy strategies that are guided by a wide range of viewpoints.

10:00 a.m.           Moving Forward on the Advocacy Front  

The pandemic coupled with last summer’s racial reckoning highlighted the inequities that have long existed in our communities. Companies must re-examine their advocacy priorities to ensure they are not perpetuating disparities. Our speakers will explore methods for advocacy planning that are centered in diversity and inclusion.

  • Strategies for determining how to integrate diverse stakeholder voices into advocacy campaigns
  • Methods for connecting with allies and constituency bases when creating campaigns and developing goals
  • Tips for communicating the importance and impact of prioritizing diversity, equity and inclusion to lawmakers through demonstrated advocacy action
Jones_Noelle_linkedin cropped

Noelle Jones
Senior Director, Government Relations and Public Affairs
Monument Advocacy


Patrice Willoughby
Managing Director
Signal Group

11:00 a.m.          Break

11:10 a.m.          Diverse and Inclusive Advocacy in Action

Cultivating advocacy programs that intentionally integrate diversity and inclusion will advance more equitable policies. Putting in the time and effort will lead to a lasting impact on communities. Hear from our speakers on how incorporating diversity and inclusion has led to fruitful outcomes.

  • Examples of advocacy programs that are centered in diversity and inclusion
  • Examples of how increasing representation can lead to more equitable and inclusive policy and advocacy changes
  • Tips for understanding how to communicate with a lens of diversity and inclusion
  • Strategies for starting and maintaining advocacy initiatives that drive more equitable and inclusive outcomes

Dennis Gonzalez
Director, Leadership Programs
Congressional Hispanic Caucus Institute


Matthew Spikes
Director, Government Relations
Business Roundtable

12:15 p.m.          Adjourn

Event Location

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This program will be hosted in a secure virtual environment. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Erica Harris

Erica Harris
Public Affairs Associate
202.787.5977 | email